Beauty Consumer Insights Lead – Strategy & Growth

Kiss Nail Products, Inc.; Port Washington (NY); On-site; USD 91,000 - 172,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Savings Plan

Paid Time Off

Annual Bonus

Relocation Support

Visa Sponsorships

Commuter Support

Onsite Fitness Center

Job summary

Kiss Beauty Group in Port Washington, NY, seeks a Senior Manager to lead the Consumer Market Insights team, shaping consumer-centric strategies through research and sales analysis. You'll guide marketing, product development, and forecasting within the beauty category, driving business impact across initiatives.

The role requires a strong track record in consumer insights, advanced analytics, and strategic thinking, with a fit for a fast-paced environment and collaboration with cross-functional

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.
• MBA or advanced degree preferred.
• 7 years of experience in consumer insights, market research, or related roles in beauty/CPG.
• Strong analytical skills and ability to translate data into recommendations.
• Excellent communication and presentation skills for diverse stakeholders.
• Strategic thinker with a forward-thinking mindset and innovation passion.
• Capable of managing multiple priorities in a fast-paced environment.

Responsibilities

• Lead extensive market research on consumer preferences, buying patterns, and demographics in beauty categories.
• Analyze sales data, surveys, and social media to identify trends and sentiments.
• Identify drivers of purchasing decisions and understand price sensitivity and brand loyalty.
• Monitor competitors’ offerings, pricing, and marketing tactics.
• Guide product development with consumer insights to create or improve products.
• Inform marketing strategies and develop effective promotional campaigns.
• Forecast demand and plan inventory to minimize stockouts or excess stock.
• Recommend enhancements to packaging, formulations, and online shopping experience.

Skills

Market research

Consumer insights

Data analysis

Communication

Presentation skills

Strategic thinking

Trend spotting

Education

Bachelor’s degree in Marketing, Business Administration, Statistics, or related field

MBA or advanced degree preferred

Job description

Kiss Beauty Group in Port Washington, NY, seeks a Senior Manager to lead the Consumer Market Insights team, shaping consumer-centric strategies through research and sales analysis. You'll guide marketing, product development, and forecasting within the beauty category, driving business impact across initiatives.

The role requires a strong track record in consumer insights, advanced analytics, and strategic thinking, with a fit for a fast-paced environment and collaboration with cross-functional