B2C Product Manager

Jobtailor; Chicago (IL); On-site; USD 120,000 - 190,000; Full time

Job summary

Jobtailor seeks a Senior Product Manager to lead consumer-facing loyalty and engagement initiatives across web, mobile, and email channels. You will shape the roadmap, translate consumer insights into actionable backlogs, and collaborate with engineering, design, and marketing to ship impactful features.

You will drive activation, retention, and LTV metrics using experimentation, and align with partner programs and brand standards.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 5+ years of Product Management experience, including at least 5 years on consumer-facing (B2C) digital products.
• Experience shipping features in mobile apps, mobile web, or web platforms.
• Strong consumer empathy and ability to translate behavioral and qualitative insights into product decisions.
• Track record of driving consumer engagement, retention, or LTV through product changes.
• Strong analytical skills and comfort with consumer funnels, cohort analysis, and A/B testing.
• Familiarity with SQL or BI tools and ability to self-serve common data questions.
• Experience leading cross-functional teams across engineering, design, marketing, lifecycle, and partner management.
• Proficiency with Agile methodologies, including Scrum/Kanban.
• Proficiency with JIRA, Confluence, and Miro.

Responsibilities

• Define and manage the product roadmap for consumer-facing experiences across web, mobile web, native apps, and channels including loyalty, onboarding, search, and post-dining engagement.
• Define and evolve engagement strategy for earning, tracking, and redeeming rewards across 30+ partner programs.
• Translate consumer insights, behavioral data, and qualitative research into prioritized backlogs, user stories, and acceptance criteria.
• Partner with engineering and design to ship features iteratively.
• Define and instrument activation, retention, dining frequency, member LTV, and NPS metrics.
• Use A/B testing and holdout cohorts to validate hypotheses and inform roadmap decisions.
• Collaborate with Marketing, Lifecycle, and CRM teams on go-to-market and lifecycle communication strategies.
• Align consumer experiences with loyalty partners’ brand standards and member expectations.
• Champion the consumer voice through user research, feedback synthesis, and competitive analysis.
• Monitor trends in consumer loyalty, engagement mechanics, gamification, and dining technology.
• Manage cross-functional alignment across product, engineering, marketing, partner management, and business stakeholders.

Skills

Consumer Empathy

Analytical Skills

Communication Skills

Feedback Synthesis

Prioritization

Cross-Functional Team Leadership

Agile Methodologies

Education

Bachelor's degree in Business, Marketing, Computer Science, or related field

Tools

JIRA

Confluence

Miro

SQL

BI Tools

Job description

• Define and manage the product roadmap for consumer-facing experiences across web, mobile web, native apps, and email/SMS/push channels, including loyalty mechanics, onboarding, search and discovery, and post-dining engagement
• Define and evolve engagement strategy for earning, tracking, and redeeming rewards across 30+ partner programs
• Translate consumer insights, behavioral data, and qualitative research into prioritized backlogs, user stories, and acceptance criteria
• Partner with engineering and design to ship features iteratively
• Define and instrument activation, retention, dining frequency, member LTV, and NPS metrics
• Use A/B testing and holdout cohorts to validate hypotheses and inform roadmap decisions
• Collaborate with Marketing, Lifecycle, and CRM teams on go-to-market and lifecycle communication strategies
• Align consumer experiences with airline, hotel, and retail loyalty partners’ brand standards and member expectations
• Champion the consumer voice through user research, feedback synthesis, and competitive analysis
• Monitor trends in consumer loyalty, engagement mechanics, gamification, and dining technology
• Manage cross-functional alignment across product, engineering, marketing, partner management, and business stakeholders

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field
• 5+ years of Product Management experience, including at least 5 years on consumer-facing (B2C) digital products
• Experience shipping features in mobile apps, mobile web, or web platforms
• Strong consumer empathy and ability to translate behavioral and qualitative insights into product decisions
• Track record of driving consumer engagement, retention, or LTV through product changes
• Strong analytical skills and comfort with consumer funnels, cohort analysis, and A/B testing
• Familiarity with SQL or BI tools and ability to self-serve common data questions
• Experience leading cross-functional teams across engineering, design, marketing, lifecycle, and partner management
• Proficiency with Agile methodologies, including Scrum/Kanban
• Proficiency with JIRA, Confluence, and Miro
• Excellent written and verbal communication and comfort presenting to leadership and partners
• Ability to manage multiple competing priorities in a fast-paced, results-oriented environment

Core Competencies

Demonstrates expertise in product management for consumer-facing digital products, with a strong focus on engagement strategies, data analysis, and cross-functional collaboration. Proficient in utilizing consumer insights and metrics to drive product decisions and enhance user experiences.

Highest-signal resume keywords

• Product Management
• Consumer Engagement Strategy
• A/B Testing
• Agile Methodologies
• Cross-Functional Team Leadership

ATS Optimization Keywords

Hard Skills

• Product Roadmap Definition
• User Story Creation
• Behavioral Data Analysis
• Cohort Analysis
• SQL
• BI Tools
• Consumer Funnel Analysis
• LTV Metrics
• Retention Metrics
• Gamification

Soft Skills

• Consumer Empathy
• Analytical Skills
• Communication Skills
• Feedback Synthesis
• Prioritization

Industry Keywords

• B2C Digital Products
• Loyalty Programs
• Consumer Insights
• Mobile Apps
• Email/SMS/Push Channels

Tools & Technologies

• JIRA
• Confluence
• Miro