B2C and B2B Product Marketing Manager, Payments

Google; Mountain View (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google is seeking a Payments Product Marketing Manager to lead end-to-end go-to-market strategies for Google Wallet and Google Pay, affecting global adoption.

You will partner with Product, UX, Engineering and Business Development to shape positioning, messaging, and toolkits for end-users, merchants and financial institutions, coordinating multi-channel launches.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing across one or more marketing fields (growth, product, brand, social).
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Develop and execute end-to-end B2C feature-launch and adoption campaigns, as well as B2B activations for Google Wallet and Google Pay.
• Craft compelling, differentiated value propositions and narrative frameworks for consumers, merchants, issuers, and partners.
• Partner with Product, UX, and Engineering to represent the user/partner, influence product roadmaps, and support alpha/beta launches.
• Define key marketing performance metrics (KPIs), track campaign performance, and iterate on strategy using data-driven insights.

Skills

Marketing experience across fields

Cross-functional project management

Education

Bachelor's degree or equivalent practical experience

Tools

AI productivity tools

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

This role is within the Commerce, Analytics, and Payments team, at the heart of Google's Payments business.

As a Payments Product Marketing Manager, you will directly impact the global success of Google Wallet and Google Pay. You will lead end-to-end go-to-market strategies for business-to-consumer (B2C) adoption and enable business-to-business (B2B) partner growth. You will craft compelling positioning, messaging frameworks, and toolkits tailored to end-users, merchants, financial institutions, and more. You will partner closely with cross-functional teams—including Product Management, Engineering, UX, and Business Development—to represent user insights and influence product roadmaps. Your role requires orchestrating integrated feature launch campaigns, coordinating multi-channel rollouts, and driving scalable adoption across the digital payments landscape.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Develop and execute end-to-end B2C feature-launch and adoption campaigns, as well as B2B business development-enablement activations for Google Wallet and Google Pay.
• Craft compelling, differentiated value propositions and narrative frameworks tailored to consumers, merchants, issuers, and other partners.
• Partner with Product, UX, and Engineering to represent the user/partner, influence product roadmaps, and support alpha/beta launches.
• Define key marketing performance metrics (KPIs), track campaign performance, and iterate on strategy using data-driven insights.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .