B2B Tech Content Lead: Demand & Growth

Nashville Public Radio; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

Nashville Public Radio is seeking a Content Marketing Manager to own the content engine across the buyer journey, translating complex technology and customer problems into clear content that drives demand and revenue.

You will partner with product marketing, SEO, demand generation, sales, and subject-matter experts to plan and distribute content across the website, email, search, social, and sales channels.

Qualifications

• 3-6 years of content marketing, editorial, SEO or demand-gen experience.
• Ability to create and manage content programs that grow organic traffic and pipeline.
• Strong writing and editing skills for both technical and business audiences.
• Hands-on with CMS, marketing automation, analytics, and SEO tools.
• Experience building content strategies, calendars, audience personas, and distribution programs.
• Excellent project- and stakeholder-management across multiple deadlines.
• Bachelor’s degree in marketing, communications, journalism, English, or related field; bonus for AI-driven content workflows and developer audiences.

Responsibilities

• Build and manage an editorial calendar across blogs, landing pages, stories, white papers, webinars, and sales assets.
• Write, edit, and commission technical content for cloud platforms, SaaS, data infra, cybersecurity, or related tech.
• Develop SEO briefs and optimize content using tools like GA4, Ahrefs, Semrush; manage CMS platforms such as WordPress or Webflow.
• Collaborate with product marketing and SMEs to turn technical concepts into differentiated content.
• Distribute content via email, LinkedIn, search, paid campaigns, and marketing automation platforms like HubSpot or Marketo.
• Measure content performance across traffic, engagement, MQLs, pipeline influence, and conversion rates; adjust content strategy accordingly.
• Oversee freelance writers and agencies, ensuring brand, editorial, and technical accuracy.

Skills

Editorial strategy

Content writing

SEO optimization

CMS proficiency

Marketing automation

Analytics

Project management

Stakeholder management

Education

Bachelor’s degree in marketing, communications, journalism, English, or related field

Tools

WordPress

Webflow

HubSpot

Marketo

GA4

Ahrefs

Semrush

Google Search Console

Job description

Nashville Public Radio is seeking a Content Marketing Manager to own the content engine across the buyer journey, translating complex technology and customer problems into clear content that drives demand and revenue.

You will partner with product marketing, SEO, demand generation, sales, and subject-matter experts to plan and distribute content across the website, email, search, social, and sales channels.