B2B Strategic Marketing Senior Advisor (Content/Messaging) - Pacific Time Zone

The Cigna Group; Scottsdale (AZ); Hybrid; USD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Segment Marketing Senior Advisor to spearhead B2B marketing initiatives. This pivotal role involves crafting compelling content and market messaging tailored to specific clients, enhancing their engagement and retention strategies. The ideal candidate will leverage their extensive marketing expertise and strong relationship-building skills to collaborate with cross-functional teams, ensuring alignment with business objectives. This is a fantastic opportunity to make a significant impact in a dynamic environment, driving innovative marketing solutions that resonate with clients and stakeholders alike.

Qualifications

• 7+ years of experience in communications or marketing.
• Experience in integrated marketing communication campaigns.

Responsibilities

• Develop and execute B2B strategic marketing plans.
• Collaborate with cross-functional teams for effective messaging.

Skills

B2B Marketing

Strategic Communication

Project Management

Content Development

Market Messaging

Storytelling

Relationship Management

Data Analysis

Education

Bachelor’s degree in Communications or Marketing

Master’s degree in Communications or Marketing

Tools

Microsoft Office Suite

PowerPoint

Job description

The job profile for this position is Segment Marketing Senior Advisor, which is a Band 4 Senior Contributor Career Track Role.

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Role Summary

We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment. This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development, differentiated market messaging, storytelling and overall marketing communications support which will be dedicated to a specific PBM health plan client. There may also be some elements of business-to-consumer marketing that emerge as part of this strategic marketing support. This role will need to develop strong relationships with the client and with cross-functional partners across Evernorth responsible for the support of the client’s growth, upsell and retention objectives, including partnerships with solutions, public relations, social, competitive intelligence, sales training and government affairs teams. Key responsibilities include, but are not limited to:

• Evaluation and review/marketing audit of client’s existing suite of sales and educational materials
• Marketing Strategy Development and Thought Leadership

  Coordination with client’s sales, marketing, training and pharmacy teams to build out annual marketing strategy to amplify client’s thought leadership and brand position specific to pharmacy

• Material and Messaging Development

  Work cross-functionally to help develop and execute on meaningful and aligned market messages. Leverage business knowledge, research/data, and insights to optimize market messages and communications campaigns. Supports the development of key communications, including narratives, key messages, presentations, infographics, case studies and other collateral where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace.

  Create training plan and materials to maximize value and impact of sales messaging.

  Messaging and material customization for specific audience segments, including:

  Consultants and brokers

  Employer groups (possible segmentation by employee size) → existing clients and prospects

  Pharmacies

  General audience (e.g. publicly facing materials/information)

• Competitive and Industry Insights

  Collaborate with Evernorth CI team to uncover insights and trends specific to the client’s region and prospect type

• External communications

  Work with subject matter experts to understand new regulations and develop talking points for sales and/or executive leadership.

This is a business-to-business (B2B) marketing role that requires understanding of B2B marketing, healthcare (specifically pharmacy and medical-pharmacy integration) and/or segment marketing best practices in planning marketing strategies and overseeing tactical execution and measurement. The candidate will establish critical relationships with business partners that are experts in serving these clients and leverage their marketing expertise, along with forward-looking market and buyer trends, data-driven insights and modern marketing strategies, to position the client for success.

SCOPE

• This position has no direct reports.
• Responsible for developing marketing plans, campaigns and materials to meet business goals specific to their dedicated client.
• Serves as conduit between the client, cross-functional partners, and marketing to advocate specific needs
• Success will be measured by effectiveness of marketing initiatives in helping to meet client’s retention and margin upsell targets.

ESSENTIAL FUNCTIONS

• Strategic thinker with strong understanding of B2B marketing channels and ability to understand client and business partners’ needs and articulate through storytelling.
• Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.
• A track record of positioning an organization to achieve tangible outcomes in a competitive environment.
• Excellent strong oral and written communication skills.
• Comprehensive knowledge of Microsoft Office suite, especially Microsoft PowerPoint.
• Superior time management and project management skills.
• Previous experience working with internal creative teams or outside agencies.
• Track record of exceeding set metrics.
• Focus on impact and results.
• Unusually high work ethic and ‘whatever it takes’ mentality.
• Ability to work under extreme pressure and strict timelines, and to thrive in a fast-paced, high demand environment.
• Excellent relationship development and management skills.
• Ability to juggle multiple projects.
• Ability to work Pacific Standard Time working hours regardless of “home-based” time zone
• Travel required occasionally (15%)
• Job will be required to work on Pacific Standard time hours

IDEAL CANDIDATES WILL OFFER

• Bachelor’s degree with a minimum 7+ years of experience in communications or marketing or Master’s degree with a minimum 5+ years of experience in communications or marketing
• Experience in integrated marketing communication campaigns,
• Superior time management skills and verbal and communication skills.
• Outstanding ability to translate the strategic communications needs of a client into appropriate and impactful creative executions.
• Excellent ability to engage internal and external clients.
• Excellent judgment in dealing with sensitive issues and confidential information.
• Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality or attention to detail.
• Knowledge of pharmacy and/or healthcare marketing a plus
• Ability to work under extreme pressure and strict timelines, and to thrive in a fast-paced environment.
• Ability to work from a corporate office 3 days a week, if applicable in your area

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

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