B2B Startups Demand Gen/Growth Marketing Manager (Cloud Solutions)

US Tech Solutions; New York (NY); On-site; USD 80,000 - 130,000; Full time

Job summary

A global staff augmentation firm is hiring a Marketing Manager for North America focusing on startup initiatives. The role involves driving targeted marketing campaigns, collaborating with cross-functional teams, and leveraging data-driven insights to achieve sales alignment and growth. Ideal candidates will have a strong B2B marketing background in technology with proven campaign execution skills.

Qualifications

• 5–7 years of B2B marketing experience in cloud services or technology.
• Proven ability to execute measurable, creative campaigns globally.
• Experience in partner marketing is a plus.

Responsibilities

• Drive demand in North American Startup segment using marketing programs.
• Track performance metrics to enable data-driven decision-making.
• Collaborate with global teams for startup GTM strategy.

Skills

Communication

Analytical mindset

Problem-solving

Education

Bachelor’s degree in marketing

Job description

Duration: 7+ months contract

Job Description:

• As the Marketing Manager for North America, Startups, you will drive go-to-market campaigns targeted at the startup account segment within North America. This role involves close cross-functional collaboration with sales, global marketing, startup marketing, executive marketing, and product marketing to generate substantial demand and growth in the startup ecosystem.
• You will leverage propensity data and regional insights to run targeted solution and industry campaigns.
• Acting as a strategic advisor, you will align marketing strategies with sales goals, execute high-impact campaigns, and foster collaboration between marketing, sales, engineering, and product teams.

Responsibilities:

• Drive demand within the North American Startup segment using digital and physical marketing programs.
• Enable data-driven decision-making by tracking performance metrics, identifying gaps, and crafting action plans.
• Collaborate with global and regional startup marketing teams to shape and execute the North American Startup GTM strategy.
• Act as a strategic advisor to Startup Sales and Customer Engineering leaders, ensuring pipeline coverage and surfacing business needs to the wider marketing organization.
• Develop rolling marketing plans (annual/bi-annual) for acquiring new customers and engaging prospects across all startup business segments.
• Execute customer acquisition and pipeline generation programs, including digital and physical events, campaigns, and executive engagement.
• Collaborate with cloud partners to expand and scale demand generation activities across North America.
• Partner with solution, partner, industry, and startup marketing teams to align efforts and resources.

Experience:

• 5–7 years of experience in B2B marketing or similar roles, ideally within cloud services, technology, or high-growth environments.
• Proven ability to build and execute measurable, creative campaigns on a global scale.
• Prior success in high-growth, fast-paced organizations.
• Demonstrated ability to collaborate cross-functionally across global and regional teams.
• Experience in partner marketing and joint campaign execution is a plus.

Skills:

• Strong communication skills: Ability to present insights clearly and influence stakeholders.
• Analytical mindset: Forecasting, measuring, analyzing, and optimizing marketing programs.
• Organizational excellence: High attention to detail with the ability to manage both strategic initiatives and operational execution.
• Problem-solving and creativity: Comfortable with ambiguity and adapting quickly to shifting priorities.
• Ability to coordinate across multiple teams and stakeholders to drive consistent business outcomes.

Education:

• Bachelor’s degree in marketing or equivalent experience.

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.