B2B Social Media Strategist & Content Creator

Barrena Branding & Marketing; Tampa (FL); On-site; USD 34,000 - 83,000; Full time

Job summary

Barrena Branding & Marketing is seeking a Social Media Strategist & Content Creator based in the Tampa Bay area to own social media strategy and execution for multiple client accounts. You’ll plan content, produce high‑quality video and photo assets, manage posting and track performance to improve results.

This contractor role emphasizes strategic thinking, content quality, and on‑brand storytelling in a B2B marketing context.

Qualifications

• Develop and execute social media strategies for client accounts.
• Plan content calendars aligned with marketing goals.
• Create content for LinkedIn, Instagram, TikTok, and YouTube Shorts.
• Capture photo and video content during in-person shoots.
• Edit short-form video content (Reels, TikToks, LinkedIn clips).
• Write captions and manage posting and scheduling across platforms.
• Monitor content performance and optimize engagement and results.
• Collaborate with internal teams to align social with campaigns.
• Repurpose long-form content into social-ready assets.
• Stay ahead of trends and propose new ideas.
• Ensure content is on-brand and high quality.

Responsibilities

• Develop and execute social media strategies for client accounts.
• Plan and manage content calendars aligned with marketing goals.
• Develop and execute LinkedIn strategies for B2B brands.
• Create social media content for LinkedIn, Instagram, TikTok, YouTube Shorts.
• Capture photo and video content during in-person shoots.
• Edit short-form video content (Reels, TikToks, LinkedIn clips).
• Write captions and manage posting and scheduling across platforms.

Skills

B2B social media

LinkedIn strategy

Video editing

Content creation

Copywriting for social

Project management

Tools

CapCut

Adobe Premiere

Final Cut Pro

Job description

Barrena Branding & Marketing is seeking a Social Media Strategist & Content Creator based in the Tampa Bay area to own social media strategy and execution for multiple client accounts. You’ll plan content, produce high‑quality video and photo assets, manage posting and track performance to improve results.

This contractor role emphasizes strategic thinking, content quality, and on‑brand storytelling in a B2B marketing context.