B2B Social Media Lead: LinkedIn & Paid Campaigns

LaunchSquad; Oregon; Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Professional development

Health benefits

401(k) matching

Paid family leave

Flexible vacation

Sabbatical

Job summary

LaunchSquad is seeking a Social Media Specialist to join our Content Studio, an in‑house team delivering editorial, content marketing, and creatives for client programs. This hands‑on role focuses on producing social content, managing paid campaigns, and collaborating with design and video colleagues to tell complex technology stories.

You’ll shape how brands and executives appear on LinkedIn, X, and other channels, with strong writing and visual instincts, managing multiple client programs in a

Qualifications

• 3+ years of hands‑on social media experience in a professional setting.
• Proven ability to create engaging social content for multiple audiences.
• Strong writing and visual storytelling skills across platforms.

Responsibilities

• Manage social content and publishing for multiple B2B clients, focusing on LinkedIn and X.
• Plan ideas, determine formats, and coordinate paid distribution when appropriate.
• Build and manage social content calendars integrating story, visuals, and production.
• Create and publish posts, graphics, carousels, and short videos using Canva/CapCut; brief designers when needed.
• Collaborate with Editorial leads to turn announcements and interviews into on‑brand content.
• Monitor conversations, engage on behalf of clients, and advise participation timing.
• Plan and manage paid campaigns on LinkedIn; set budgets, test copy, and optimize.
• Report organic and paid performance and inform future content iterations.

Skills

Social media

Copywriting

B2B content

Video basics

Tools

Canva

CapCut

Job description

LaunchSquad is seeking a Social Media Specialist to join our Content Studio, an in‑house team delivering editorial, content marketing, and creatives for client programs. This hands‑on role focuses on producing social content, managing paid campaigns, and collaborating with design and video colleagues to tell complex technology stories.

You’ll shape how brands and executives appear on LinkedIn, X, and other channels, with strong writing and visual instincts, managing multiple client programs in a