B2B Social Media Growth Leader

Hearst Health; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Hearst Health is seeking a Social Media Marketing Manager to own the organic social program across LinkedIn, Meta, and YouTube. You will develop content, manage calendars, and integrate social into campaigns, events, and thought leadership initiatives.

This hands-on role requires strategic thinking and strong execution, leveraging HubSpot and platform analytics to drive measurable marketing outcomes and audience engagement.

Qualifications

• 5–7+ years in B2B social/digital marketing
• Hands-on ownership from strategy to execution
• Proficient in LinkedIn, Meta, YouTube
• Strong writing and storytelling for health tech
• Experience with HubSpot campaigns and dashboards

Responsibilities

• Own social strategy and execution across LinkedIn, Meta, YouTube
• Create and publish platform-native content and calendars
• Integrate social with campaigns, events, and product initiatives
• Activate events and webinars with social plans
• Lead employee advocacy and executive thought leadership
• Monitor social listening and industry conversations
• Measure performance with HubSpot and analytics tools
• Provide regular insights and optimization recommendations

Skills

Social strategy

HubSpot

Content development

Analytics

LinkedIn

Video content

Cross-functional

Tools

Canva

Adobe Creative Suite

Adobe Express

Google Analytics

UTM tracking

Job description

Hearst Health is seeking a Social Media Marketing Manager to own the organic social program across LinkedIn, Meta, and YouTube. You will develop content, manage calendars, and integrate social into campaigns, events, and thought leadership initiatives.

This hands-on role requires strategic thinking and strong execution, leveraging HubSpot and platform analytics to drive measurable marketing outcomes and audience engagement.