B2B Media Communications Planner

Lenovo; North Carolina; Remote; USD 115,000 - 135,000; Full time

Job summary

Lenovo is seeking a Media Communications Planner for B2B Marketing to enhance its North America operations. This role entails developing and optimizing multi-channel media strategies, managing a team, and ensuring alignment with marketing objectives. Candidates should possess extensive experience in media planning and strategy in the tech sector.

Qualifications

• 8+ years of experience in B2B media planning or communications strategy.
• 1+ year of people management experience.
• Strong understanding of digital and traditional media.

Responsibilities

• Manage a team of media planners to develop comprehensive media plans.
• Conduct audience research and media consumption analysis.
• Develop plans that align with brand goals to reach target audiences.

Skills

Leadership

Analytical Skills

Communication

Media Strategy

Education

Bachelor’s degree in Marketing, Communications, Advertising

Tools

Nielsen

Comscore

Google Ads

Meta Ads Manager

Job description

* United States of America - New York - New York

* United States of America - Illinois - Chicago

* United States of America - Pennsylvania - Philadelphia

* United States of America - Georgia - Atlanta

* United States of America - Massachusetts - Boston

* United States of America - Michigan - Detroit

* United States of America - Maryland - Baltimore

* United States of America - Missouri - St. Louis

* United States of America - Texas - Austin

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

The Global Media COE (Center of Excellence) team at Lenovo is looking to accelerate Lenovo into an innovative marketer by building an in-house/agency hybrid model in all geos. As part of this goal, the NA Marketing team is building an in-house media team to manage media planning and strategy for North America Consumer and Commercial Marketing. The team is seeking a Media Communications Planner for B2B Marketing to drive smart and effective media plans to support Lenovo’s Commercial business.

The Media Communications Planner will develop, implement, and optimize multi-channel media strategies that align with brand goals and drive audience engagement. This role is pivotal in bridging the gap between marketing objectives and media execution across traditional and digital platforms.

Key Responsibilities:

• Manage a team of media planners to develop comprehensive media plans that align with marketing and business objectives.
• Experience leveraging tools and data to conduct audience research, media consumption analysis, and competitive benchmarking to inform strategy.
• Work closely with key media partners to develop plans that align to brand goals and effectively reach commercial audience target.
• Recommend media mix, budget allocations, and timing strategies for campaigns.
• Present plans, rationale, and performance reports to internal stakeholders.
• Stay current on media trends, technologies, and tools to inform planning and innovation.
• Drive testing roadmap to ensure we’re maintaining a test and learn strategy with new opportunities at the forefront.

Basic Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 8+ years of experience in B2B media planning, media buying, or communications strategy in the technology vertical
• 1+ year of people management experience
• Strong understanding of digital media (e.g., paid social, display, programmatic) and traditional media (e.g., TV, radio, print) as well as Account Based Marketing
• Proficiency with media planning tools (e.g., Nielsen, Comscore, Pathmatics, Google Ads, Meta Ads Manager)
• Experience with emerging media trends and platforms, such as connected TV, OTT, and digital out-of-home

Preferred Qualifications:

• Strong leadership and people management skills, with experience managing teams of media planners, buyers, and analysts
• Strong analytical skills, with experience using data to inform media strategy and decision-making
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Excellent communication, presentation, and stakeholder management skills
• Experienced manager of large-scale marketing budgets, forecasting, and ROI analysis
• Familiarity with subscriber business models, customer base management and lifecycle engagement tactics, techniques and practices
• Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus

Methods and Tools:

• Proficiency with media planning and buying platforms, such as Google Ads, Facebook Ads Manager, DV360, and The Trade Desk
• Taxonomy development and implementation
• Media metrics across a full array of channels and tactics
• Ad tech: ad serving, DSPs/DMPs, CDPs, DCO, Clean Rooms, etc.

Lenovo's North America Headquarters is based in Raleigh, NC. We are open to remote candidates in US but you must be able to work during East Coast business hours.

The base salary range budgeted for this position is $115K - $135K. Individuals may also be considered for bonuses and/or commissions. Lenovo’s great benefits can be found at www.lenovobenefits.com .

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United States of America - New York - New York * United States of America - Illinois - Chicago * United States of America - Pennsylvania - Philadelphia * United States of America - Georgia - Atlanta * United States of America - Massachusetts - Boston * United States of America - Michigan - Detroit * United States of America - Maryland - Baltimore * United States of America - Missouri - St. Louis * United States of America - Texas - Austin * United States of America - North Carolina - Morrisville

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