B2B Marketing Manager (Event) - TikTok Local Services

TikTok; San Jose (CA); Presencial; USD 122.000 - 272.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid Personal Time (pro-rated on hire)

Descripción de la vacante

TikTok Local Services is seeking a B2B Marketing Manager (Event) in San Jose to lead regional event strategies and end-to-end execution. The role focuses on driving brand awareness, lead generation, and merchant acquisition through high-impact events in the US and Southeast Asia.

You will collaborate with Global and regional teams to standardize event playbooks and scale success. The position requires 3+ years in marketing events, strong GTM experience, and fluent English and Mandarin for

Formación

• 3+ years of experience in marketing events, large-scale offline event management, or brand communications.
• Experience independently leading offline events with 100–1,000 attendees and strong end-to-end project management.
• Strong GTM marketing understanding and ability to translate platform capabilities into compelling value propositions.
• Fluency in English and Mandarin for collaboration with global partners and stakeholders.

Responsabilidades

• Develop B2B event strategies and standardized frameworks across markets including US and Southeast Asia.
• Lead end-to-end planning and execution of regional B2B events, vendor management, and on-site operations.
• Drive event-led growth through SOPs, materials, and post-event follow-up processes.
• Collaborate with Global and regional teams to integrate resources and strengthen market impact.

Conocimientos

Bilingual English-Mandarin

Descripción del empleo

B2B Marketing Manager (Event) - TikTok Local Services

Location:

San Jose

Employment Type:

Regular

Job Code:

A213976

Share this listing:

Responsibilities

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses.

• Event Strategy & Framework Development: Develop B2B event strategies for TTLS across key markets, including Southeast Asia and the US, aligning initiatives with regional business objectives and local market needs. Plan and oversee diverse event formats, including industry summits, invitation-only roundtables, and merchant acquisition roadshows. Establish and continuously optimize standardized event frameworks to improve operational efficiency and scalability.
• End-to-End Event Management: Lead the end-to-end planning and execution of regional B2B events, covering strategic planning, resource coordination, vendor management, and on-site operations. Ensure high-quality event delivery and seamless attendee experiences while driving measurable business outcomes, including brand awareness, lead generation, and merchant acquisition. Conduct post-event evaluations to identify opportunities for improvement.
• Event-led Growth & SOP Development: Explore and optimize event-driven acquisition and conversion strategies, including event-based sales, referral programs, and strategic industry partnerships. Develop scalable SOPs, execution guidelines, event toolkits, invitation materials, and post-event follow-up processes. Empower local teams to replicate and implement proven event models across markets.
• Cross-functional Collaboration & Resource Integration: Work closely with Global, regional, and cross-functional teams to ensure efficient execution of cross-market initiatives. Build local partnerships with industry associations, event organizers, and other strategic stakeholders. Integrate internal and external resources to strengthen industry credibility and amplify market impact.

Qualifications

• Relevant Experience: 3+ years of experience in marketing events, large-scale offline event management, or brand communications.
• Event Management & Execution: Proven experience independently leading offline events ranging from 100 to 1,000 attendees, with strong end-to-end project management and execution capabilities. Excellent problem-solving and adaptability, with solid analytical skills to evaluate performance and continuously optimize event models.
• Business Acumen & Marketing Expertise: Strong business acumen and brand sensibility, with a good understanding of the local services industry. Familiarity with Go-to-Market (GTM) marketing strategy and execution, and the ability to translate platform capabilities into clear, compelling, and commercially persuasive value propositions.
• Language & Collaboration: Fluent bilingual proficiency in English and Mandarin is required for collaboration with global partners and key stakeholders in the Chinese market; both of the languages are core working languages. Excellent communication and stakeholder management skills, with the ability to build strong relationships with internal and external partners.

Preferred Qualifications

• Experience in internet technology platforms, local services, or leading advertising, PR, and event agencies is preferred.
• Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment.
• Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus.
• Experience working in cross-border, multi-cultural environment.

Job Information

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Ready for a career

at TikTok?

Discover a career that energizes and excites you every day.