B2B Marketing Lead: Campaigns & Growth

Hearst Health; Tampa (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, vision, dental plans

401(k) with match

Benefits from day one

Wellness reimbursement

Dependent care reimbursement

Disability insurance

Life & AD&D

Paid time off & holidays

Job summary

MHK is seeking a Marketing Manager in Tampa to lead day-to-day execution of targeted campaigns, branding initiatives, website management, and events for brand growth and lead generation.

The ideal candidate has 5+ years in B2B marketing with healthcare tech or SaaS experience, strong PM skills, and a track record of integrated campaigns. Role emphasizes collaboration with internal teams and external agencies.

Qualifications

• 5+ years of B2B marketing experience with healthcare technology, SaaS, or enterprise software preferred.
• Excellent project management and meticulous attention to detail are required.
• Proven success in integrated campaigns that drive brand awareness and lead generation.
• Experience in event strategy, planning, facilitation, and execution is required.
• Strong written, verbal, and presentation communication skills; expertise with marketing tech and social media.

Responsibilities

• Develop and execute strategic programs including digital ads, website management, email marketing, webinars, social media, and lead gen initiatives.
• Maintain brand standards across channels, communications, collateral, and events.
• Track program performance and report campaign results regularly.
• Oversee corporate website content, UX, SEO, lead generation, analytics, and agency collaboration.
• Partner with Salesforce Admin to optimize martech stack and CRM integration.
• Plan and manage conferences, trade shows, webinars, and executive events; coordinate vendor relations and logistics.
• Draft/edit copy for events, campaigns, social posts, and website content.
• Create timelines to meet deadlines, stay on-brand, and keep budgets on track.
• Lead asset creation with internal teams and external vendors; manage sponsorships and sales collateral.
• Monitor event and campaign expenses and follow finance procedures.

Skills

Project management

Integrated marketing campaigns

Lead generation

Brand management

Content marketing

Social media management

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Marketing automation platforms

ABM platforms (e.g., 6sense)

Job description

MHK is seeking a Marketing Manager in Tampa to lead day-to-day execution of targeted campaigns, branding initiatives, website management, and events for brand growth and lead generation.

The ideal candidate has 5+ years in B2B marketing with healthcare tech or SaaS experience, strong PM skills, and a track record of integrated campaigns. Role emphasizes collaboration with internal teams and external agencies.