B2B Marketing Lead

My Money Matters; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote working within the UK

Home office budget

Annual leave 25 days + 5 days buyback

Birthday off

Collaborative team bonus

Pension scheme

Perkbox salary sacrifice schemes

Medical cashback scheme

Enhanced parental leave

Team connection

Job summary

My Money Matters is building an app that improves employees' finances automatically every pay day, giving them tools to improve financial health with less effort. We are hiring a hands-on B2B marketing lead to build the funnel that generates leads for our sales team.

You'll own B2B pipeline end-to-end, from demand generation through to qualifying MQLs for our sales team. This hands-on role includes shaping strategy, owning the budget and executing the plan, with growth to build the team needed

Qualifications

• 5+ years in B2B marketing, ideally SaaS.
• A true generalist across events, paid, ABM, partnerships, outbound and content.
• Excellent writing skills for cold emails to white papers.
• HubSpot experience with sequences and reports.
• Experience in a fast-paced scale-up with tight deadlines.
• AI-savvy with ability to distinguish efficient workflows from AI slop.

Responsibilities

• Own B2B pipeline end-to-end from demand generation to MQLs.
• Lead campaigns, events, webinars, paid ads, ABM and partnerships.
• Own website and inbound/outbound channels to drive pipeline.
• Build and scale the lead generation program as the company grows.

Skills

B2B marketing

Generalist

Copywriting

HubSpot

AI-savvy

Scale-up experience

Tools

HubSpot

Job description

Money stress is the biggest productivity killer in the workplace - My Money Matters exists to change that. We're building an app that improves employees' finances automatically every pay day - giving them financial tools that directly improve their financial health with less effort.

Every pay day is an opportunity to build better money habits. We make it easy. Employees can accelerate retirement savings with tax-efficient pension top-ups, build a safety net effortlessly with auto savings, or access their already-earned salary ahead of pay day for emergencies.

For employers, fewer employees with money worries means more focus on work. We're trusted by major organisations including the NHS, and we're growing fast.

We’re hiring for a hands-on B2B marketing lead to build the funnel that generates leads for our sales team.

About the role

Before we can improve employees’ finances, we need buy-in from their employer. Our ideal customers are HR and people leaders who care deeply about their teams. We're looking for an outstanding marketer to build the pipeline that finds those people.

You'll own B2B pipeline end-to-end, from demand generation through to qualifying MQLs for our sales team. It's a hands-on role where you'll help shape strategy, own the budget and execute the plan. As we grow, you'll build out the team required to scale lead generation.

What you'll do

Your north star metric is pipeline generated. That means you'll be the hands-on owner of every touchpoint that drives pipeline: campaigns, events, webinars, paid ads, ABM, partnerships, automated outbound and ownership of the website.

Benefits is a noisy category, and HR inboxes are full of the same pitch. Your job is to cut through it and create work that makes My Money Matters stand out. Our best work to date is creating a large inflatable elephant who travels with us everywhere we go.

In a week you might:

• Launch an ABM play into a target list of NHS trusts
• Organise and attend an employee benefit fair with Penny, the 3-metre elephant
• Set a paid LinkedIn campaign live for website visitors
• Build, promote and deliver a seasonal webinar campaign

The experience we're looking for

• B2B marketing - 5+ years in B2B marketing, ideally SaaS
• A true generalist - You have experience in events, paid, ABM, partnerships, outbound and content, and love that no two days are the same
• A great writer -You write compelling copy from cold emails to white papers
• HubSpot experience -You’re a pro at building sequences and reports
• Experience in a fast-paced scale-up - You're used to tight deadlines, competing priorities and getting your hands dirty
• AI-savvy - Yes, we know. Still, every team member must know the difference between creating efficient workflows and god-awful AI slop

The kind of person we’re looking for

• Think differently - You love trying innovative ideas nobody else has tried
• Make every pound work like ten - You get outsized results from tight budgets
• Sweat the small stuff - You finesse a CTA thirty times before sending
• High agency - You spot problems, take them on and own the outcome
• Bring the energy - Scaling a business is tough, you want to enjoy the journey too
• You get stuff done - You ship at pace and learn in-market

Success in this role looks like

A stream of HR and people leaders talking to us. You'll be measured on pipeline generated, marketing-sourced revenue and cost per opportunity.

Interested?

Our interview process

Stage 1 | People & Culture Call

An initial screening call to learn more about your experience, motivations and what you're looking for in your next role.

Stage 2 | Hiring Manager Interview

A 30-minute interview with the Marketing Director to explore your experience in more detail and give you the opportunity to learn more about the team and what we're building.

Stage 3 | Practical Exercise

A practical exercise with the Head of Marketing and Marketing Director designed to give you the opportunity to demonstrate how you would approach some of the key areas of the role. You'll receive a briefing and any relevant context in advance, so you have time to prepare.

Stage 4 | Bar Raiser Interview

A 30-minute interview with someone outside the hiring team to provide an independent perspective on your suitability for the role and alignment with our values.

Benefits

Remote working within the UK
Work remotely from anywhere in the UK, giving you flexibility to work where you perform at your best.

Home office budget
Receive a £200 annual budget to help you set up and improve your home working space.

Annual leave
25 days’ annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year.

Birthday off
Take your birthday off, because everyone deserves time to celebrate properly.

Collaborative team bonus
For non-commission roles, you’ll be part of our collaborative team bonus scheme, recognising shared success across the business.

Pension scheme
Access to our pension scheme.

Perkbox salary sacrifice schemes
Access salary sacrifice schemes through Perkbox, including car leasing, gym memberships and tech purchases.

Medical cashback scheme
Helping with everyday healthcare costs.

Enhanced parental leave
Support during important life moments.

Team connection
Regular opportunities to connect as a team, including our annual Summer Conference.