B2B Marketing Intern

Rockland Trust; Hingham (MA); Hybrid; USD 21,000 - 30,000; Full time

Benefits offered by this job

Hybrid work flexibility

Competitive compensation

Health and Dental Insurance (for on-hr

Job summary

Rockland Trust in Massachusetts is seeking a motivated B2B Marketing Summer Intern to gain hands-on experience supporting campaigns that engage business clients and promote our products and services.

You’ll collaborate with the Corporate Marketing team on content development, advertising, analytics, and project execution, blending creativity with data-driven decision making while contributing to real summer projects across the Bank.

Qualifications

• Pursuing a Bachelor's degree in Marketing, Communications, Business, Advertising, Public Relations or a related field.
• Strong writing and editing abilities with attention to detail.
• Interest in advertising, branding, content creation and digital marketing.
• Analytical mindset and comfort with data-driven decisions.
• Ability to collaborate effectively in a fast-paced, cross-functional environment.

Responsibilities

• Assist with development, editing, and distribution of marketing content across digital and traditional channels.
• Support content creation for email campaigns, social media, blogs, and presentations.
• Participate in brainstorming sessions to generate ideas for advertising and marketing initiatives.
• Assist in executing and tracking marketing campaigns for commercial banking and wealth management audiences.
• Conduct market research to identify trends, opportunities, and competitive insights.
• Analyze campaign performance data and help measure marketing effectiveness.
• Support project management to ensure deadlines and deliverables are met.
• Collaborate with internal partners and external vendors to maintain brand consistency.

Skills

Strong writing

Editing skills

Analytical mindset

Digital marketing

Team collaboration

Education

Marketing major

Communications major

Business major

Advertising major

Public relations major

Tools

Google Analytics

Job description

Create. Analyze. Inspire. Launch Your Marketing Career.

B2B Marketing Summer Intern

Have you ever wondered how brands connect with businesses, grow relationships, and bring marketing campaigns to life? Are you passionate about storytelling, content creation, advertising, and using data to drive results?

As a B2B Marketing Summer Intern, you'll gain hands-on experience supporting marketing initiatives that help drive growth across Rockland Trust's commercial banking and wealth management businesses. You'll have the opportunity to blend creativity with analytics, working on real campaigns, meaningful projects, and strategic initiatives that contribute to business success.

At Rockland Trust, marketing is more than creating content. It's about building relationships, strengthening our brand, and helping businesses and clients discover solutions that help them thrive. As part of our Corporate Marketing team, you'll work alongside experienced marketing professionals while gaining exposure to content development, advertising, campaign management, analytics, and project execution.

In addition to your individual responsibilities, you'll collaborate with fellow interns from across the organization on signature summer projects, providing an opportunity to tackle a real business challenge, gain exposure to different areas of the Bank, strengthen teamwork and leadership skills, and present recommendations to organizational leadership.

Whether you're interested in marketing, communications, advertising, branding, business strategy, digital marketing, or analytics, this internship will help you learn, grow, and build a strong foundation for your future career.

What You'll Do

Gain Exposure to Strategic Marketing

As a B2B Marketing Summer Intern, you'll help support campaigns and initiatives designed to engage business clients and promote Rockland Trust's products and services. You'll gain valuable experience working across multiple marketing disciplines while contributing to projects that support growth and customer engagement.

Key Responsibilities

You will:

• Assist with the development, editing, and distribution of marketing content across digital and traditional marketing channels.
• Support content creation for email campaigns, social media, blogs, presentations, and other communications.
• Participate in brainstorming sessions to generate creative ideas for advertising and marketing initiatives.
• Assist in executing and tracking marketing campaigns for commercial banking and wealth management audiences.
• Conduct market research to identify trends, opportunities, and competitive insights.
• Analyze campaign performance data and help measure marketing effectiveness.
• Support project management efforts to ensure deadlines and deliverables are met.
• Collaborate with internal partners and external vendors to maintain brand consistency and marketing quality.
• Help organize marketing assets, reporting, and campaign materials.
• Participate in collaborative summer projects with fellow interns.

What You'll Learn

Throughout the summer, you'll gain practical experience in:

• B2B marketing strategy and execution.
• Digital marketing and advertising campaigns.
• Content creation and brand storytelling.
• Marketing analytics and performance measurement.
• Customer engagement and segmentation strategies.
• Project management and campaign coordination.
• Social media and digital communication best practices.
• Market research and competitive analysis.
• Professional communication and presentation skills.
• Cross-functional collaboration within a corporate environment.

You’ll leave with a stronger understanding of how marketing supports business growth, drives customer engagement, and strengthens brand awareness.

What You’ll Gain

This internship is designed to provide meaningful experience, professional growth, and valuable career-building opportunities.

By the end of the summer, you’ll have:

• Hands-on experience supporting real marketing campaigns and initiatives.
• Exposure to B2B marketing within a leading financial institution.
• Experience creating content across multiple marketing channels.
• Opportunities to work with marketing professionals and business leaders.
• Stronger writing, analytical, and project management skills.
• Greater confidence presenting ideas and recommendations.
• Exposure to marketing technology, reporting, and campaign analytics.
• Executive presentation experience through the summer intern project.
• Valuable accomplishments that will strengthen your resume and future job opportunities.

The Summer Intern Experience

At Rockland Trust, interns aren't just observers. They're contributors.

Throughout the summer, you’ll:

• Collaborate with interns from across the Bank.
• Tackle a real business challenge.
• Develop innovative recommendations and solutions.
• Strengthen teamwork, leadership, and presentation skills.
• Expand your professional network.
• Present your work to organizational leadership.

Many of our interns have gone on to build successful long-term careers with Rockland Trust, and we're proud to provide an environment where emerging talent can thrive.

What We’re Looking For

Education

• Rising Junior or Senior pursuing a Bachelor's degree in:
  • Marketing
  • Communications
  • Business
  • Advertising
  • Public Relations
  • Or a related field

Skills & Qualifications

• Strong writing, editing, and communication skills.
• Excellent attention to detail and organizational abilities.
• Interest in advertising, branding, content creation, and digital marketing.
• Analytical mindset with an interest in marketing performance measurement.
• Familiarity with Microsoft Office applications; experience with Excel is preferred.
• Experience with Google Analytics or marketing analytics tools is a plus.
• Ability to manage multiple projects and deadlines.
• Creative thinker with strong problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Curiosity, initiative, and eagerness to learn.

Who Should Apply?

This internship is perfect for students who enjoy writing, creative thinking, storytelling, analyzing data, and bringing ideas to life. If you’re curious about marketing strategy, advertising, branding, content creation, digital marketing, or business development, you’ll gain valuable hands‑on experience while building skills that will benefit you throughout your career.

If you're ready to create impactful marketing campaigns, strengthen your professional network, learn from experienced marketing professionals, and see how strategy and creativity drive business growth, we'd love to have you join us this summer.

Benefits & Professional Development

Our goal is to offer colleagues a comprehensive benefits package and an environment that supports a healthy work-life balance.

Benefits may include:

• Competitive compensation
• Hybrid work flexibility
• Health and Dental Insurance (for eligible colleagues)
• 401(k) and Defined Contribution Retirement Plans
• Undergraduate and Graduate Tuition Assistance
• Award-Winning Wellness Program
• Professional Development Opportunities
• Mentorship and Networking Experiences

Equal Opportunity Employer

At Rockland Trust, you'll find a respectful and inclusive environment where everyone is given the chance to succeed. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, disability status, protected veteran status, or any other characteristic protected by law.