B2B Integrated Marketing Specialist

Ibotta; Denver (CO); On-site; USD 72,000 - 81,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employee Stock Purchase Plan

401k match

Paid parking

Snacks

Occasional meals

Job summary

Ibotta, a Denver-based performance marketing platform, seeks a B2B Integrated Marketing Specialist to drive demand generation and revenue growth through ABM and full-funnel campaigns across paid and owned channels.

This hybrid role in Denver requires 3 in-office days (Tue–Thu). You will own end-to-end paid media, collaborate with Sales and Revenue Ops, and optimize budgets while delivering actionable insights to stakeholders.

Qualifications

• 3–5 years of experience in B2B integrated marketing, demand generation, or digital marketing.
• Hands-on experience managing paid media campaigns across LinkedIn, Meta, and Google.
• Strong writing skills for social, emails, articles, and landing pages.
• Familiarity with HubSpot and Salesforce; use of UTM tracking and attribution.
• Proven ability to map campaigns to ICP, MQL, and pipeline targets.

Responsibilities

• Execute end-to-end paid media across channels and optimize for pipeline.
• Manage a significant paid media budget, targeting, bid optimization, and forecasting.
• Create integrated, full-funnel campaigns from awareness to conversion with Sales.
• Lead ABM campaigns with segmentation, attribution, and personalized messaging.
• Own IPN organic social presence to drive demand and lead gen.
• Support events and coordinate with Creative, Corp Comms, and Sales.
• Measure performance using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager.

Skills

B2B marketing

Demand gen

Paid media

ABM

Content writing

Collaboration

AI tooling

Conferences

Cross-channel insights

Budget management

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads

HubSpot

Salesforce

UTM tracking

Job description

Ibotta is seeking an B2B Integrated Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is pivotal in driving qualified pipeline and revenue growth through integrated, full-funnel campaigns across paid and owned marketing channels, with a primary focus on demand generation through Account-Based Marketing (ABM). The ideal candidate is equally comfortable optimizing a significant paid media budget, shaping a content calendar, and partnering with Sales to move high-priority target accounts through the buyer's journey — from awareness to conversion and expansion. This is a hands-on, collaborative role for someone who pairs strong execution with a data-driven, growth-focused mindset.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Own end-to-end paid media execution across various channels including social media, CTV, programmatic display, YouTube, trade publications and other emerging platforms
• Manage a significant paid media budget, audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting aligned to pipeline goals.
• Build and execute integrated, full-funnel paid and owned media campaigns across the buyer's journey — from awareness through MQL conversion — aligned to defined ICP segments and pipeline targets, in collaboration with revenue Ops.
• Contribute to and execute ABM campaign strategy, managing audience segmentation, UTM tracking, attribution measurement, and personalized messaging for high-priority account lists in partnership with Sales.
• Own and manage the IPN organic social presence across LinkedIn, establishing the channel as a proactive demand driver and lead generation vehicle to directly support sales and revenue growth targets.
• Support event marketing for major industry conferences, executing pre-event, live, and post-event strategy across different media channels
• Cross-Functional Alignment Coordinate closely with Creative, Corp Comms, and Sales to ensure channel alignment and consistent GTM messaging.
• Measure and report on campaign performance across paid and owned channels using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager, delivering actionable insights to stakeholders.
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.

What we are looking for:

• 3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing.
• Proven hands-on experience managing paid media campaigns (LinkedIn Campaign Manager, Meta, Google) including budget management, audience targeting, bid optimization, and A/B testing.
• Familiarity with HubSpot and Salesforce, with a solid understanding of UTM tracking and attribution measurement across channels.
• Track record of building campaigns across the buyer's journey that map to MQL and pipeline targets and align to ICP segments.
• Ability to interpret cross-channel performance data and translate it into actionable insights for senior stakeholders.
• Demonstrated success partnering closely with Sales, Revenue Ops, and Creative to deliver coordinated campaigns.
• Strong writing and content skills across social, email, articles, and landing pages, with an eye for GTM message alignment.
• Experience evaluating, piloting, or building AI tooling for marketing workflows and writing business cases for new technology adoption.
• Experience supporting marketing for major industry conferences across paid, organic, email, and web channels.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
• Base compensation range: $72,000 - $81,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.