B2B Growth Marketing Manager

Pinterest, Inc.; San Francisco (CA); Hybrid; USD 110,000 - 227,000; Full time

Job summary

Pinterest is seeking a strategic B2B Growth Marketer to build and scale our SMB acquisition engine. You will own paid media strategy (Google, Meta, LinkedIn, Performance Max), define high-potential SMB segments, and craft compelling value propositions for advertisers on Pinterest.

You will partner with Creative, Product Marketing, Analytics, Sales, and Finance to turn insights into scale, using AI responsibly to accelerate workflows while maintaining output quality.

Qualifications

• 7+ years in growth marketing, demand generation, or related B2B disciplines.
• Proven experience acquiring and activating SMB/self-serve or B2B customers with measurable results.
• Strong growth strategy, experimentation, segmentation, funnel analysis, and channel optimization.
• Excellent analytical judgment and ability to trade off amid ambiguity.
• Proven ability to lead cross-functional initiatives without direct authority.
• Comfort moving between strategy and execution with campaigns, creative, and measurement.

Responsibilities

• Develop and lead the SMB acquisition strategy for Pinterest.
• Define the SMB value proposition and campaign narratives for advertising on Pinterest.
• Own creative strategy in partnership with Creative and measure performance across the funnel.
• Design a rigorous testing agenda to optimize targeting, creative, and onboarding.
• Collaborate with Product Marketing, Product, Analytics, Sales, BD, Finance, and regional teams to scale programs.
• Translate research, market signals, and data into actionable growth priorities.
• Establish dashboards and exec-ready communications to track performance and risks.
• Leverage AI and automation to accelerate research, analysis, and workflows while ensuring quality.

Skills

Paid media strategy

B2B growth marketing

Cross-functional collaboration

AI-enabled marketing tools

Data-driven decision making

Campaign optimization

Strategic experimentation

Education

Bachelor’s degree in Marketing, Business, Economics, Analytics, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Performance Max

Job description

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

We are looking for a strategic, analytical, and highly collaborative B2B Growth Marketer to build and scale our SMB acquisition engine. This is a foundational role on the Paid Performance Marketing team and the first dedicated marketer focused on bringing small and medium-sized businesses to Pinterest.

What you’ll do

• Demonstrated experience developing, managing, or setting strategy for paid acquisition programs, with particular depth in Google Search, Performance Max, and other Google Ads products. Experience with Meta, LinkedIn, and Reddit is a plus.
• Define and lead the B2B acquisition strategy for SMBs, identifying the highest-potential customer segments, use cases, markets, messages, and channels to drive efficient growth.
• Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
• Develop compelling SMB value propositions and campaign narratives that clearly articulate why businesses should advertise on Pinterest.
• Own creative strategy in partnership with Creative.
• Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
• Design and execute a rigorous testing agenda to improve targeting, creative, landing experiences, incentives, onboarding, and channel mix.
• Partner with Product Marketing, Product, Analytics, Sales, Business Development, Creative, Finance, and regional teams to bring programs to market and turn learnings into action.
• Translate customer research, market signals, and campaign data into actionable insights that inform growth strategy and product priorities.
• Establish clear operating rhythms, dashboards, and executive-ready communications that keep stakeholders aligned on performance, risks, decisions, and opportunities.
• Use AI and automation thoughtfully to accelerate research, analysis, ideation, and operational workflows, while applying sound judgment and maintaining ownership of output quality.

What we’re looking for

• Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications, Analytics, or a related discipline, or equivalent experience.
• Minimum 7 years of experience in growth marketing, demand generation, performance marketing, lifecycle marketing, product marketing, or a related B2B marketing discipline.
• Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers in a measurable, performance-oriented environment.
• Strong command of growth strategy and experimentation, including audience segmentation, funnel analysis, channel optimization, messaging, and conversion-rate improvement.
• Exceptional analytical judgment: able to define success metrics, synthesize quantitative and qualitative signals, and make clear tradeoffs amid ambiguity.
• Track record of leading cross-functional initiatives without direct authority and aligning diverse stakeholders around a shared plan.
• Ability to move fluidly between strategy and execution—setting the direction while remaining close to the details of campaigns, creative, measurement, and customer experience.
• Strong written and verbal communication skills, including the ability to influence senior leaders with clear, concise recommendations.
• Demonstrated experience using AI-enabled tools to accelerate marketing workflows or customer analysis, alongside a clear approach to validating accuracy, protecting quality, and applying critical thinking.

Preferred qualifications

• Experience marketing advertising, marketplace, SaaS, creator, ecommerce, or other self-serve business products.
• Experience building a new growth motion, channel, or customer segment from an early stage through scale.
• Familiarity with SMB needs, barriers, and buying behavior.
• Experience working in a global, matrixed organization.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$110,494—$227,486 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.