B2B Growth Marketing Lead

Energy Transfer; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Sunoco is seeking a strategic, performance-driven B2B Marketing Manager to lead integrated marketing strategies across the United States, focusing on fuel-station owners, operators, dealers, and commercial partners. You will drive data-driven acquisition, nurture leads, and optimize attribution to grow qualified pipeline and ROI.

Collaborating with Sales, Analytics, and external partners, you will craft compelling messaging, manage budgets, and optimize campaigns to deliver measurable business

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years in B2B marketing, demand generation, growth marketing, or related disciplines.
• Proven experience developing and executing integrated B2B marketing strategies and multi-channel lead generation campaigns.
• Strong understanding of audience segmentation, customer acquisition strategies, lead nurturing, and sales funnel optimization.
• Hands-on experience with Salesforce, Pardot, or similar CRM and marketing automation platforms.
• Experience managing B2B media planning, campaign optimization, attribution, and performance measurement.
• Strong analytical and strategic thinking skills with ability to translate data into actionable recommendations.

Responsibilities

• Lead the development and execution of a comprehensive B2B marketing strategy across the US.
• Develop insight-driven customer acquisition strategies and segmented marketing plans.
• Build and execute integrated multi‑channel campaigns to drive qualified pipeline growth.
• Develop B2B messaging and positioning highlighting Sunoco’s advantages.
• Identify new acquisition opportunities and partnerships to strengthen pipeline.

Skills

B2B marketing

Demand generation

Growth marketing

Partnership marketing

Sales enablement

Analytics

CRM & marketing automation

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

Pardot

Job description

Sunoco is seeking a strategic, performance-driven B2B Marketing Manager to lead integrated marketing strategies across the United States, focusing on fuel-station owners, operators, dealers, and commercial partners. You will drive data-driven acquisition, nurture leads, and optimize attribution to grow qualified pipeline and ROI.

Collaborating with Sales, Analytics, and external partners, you will craft compelling messaging, manage budgets, and optimize campaigns to deliver measurable business