B2B Digital Marketing Manager — Growth & Automation Lead

OpenEye; Spokane (WA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Stock purchase program

Casual dress - jeans welcome

Medical, dental, vision benefits from

401k match up to 5,000 USD yearly

Disability and life insurance

Paid maternity/paternity leave

Paid vacation and holidays

Job summary

OpenEye, a cloud video platform company, seeks a Digital Marketing Manager to drive demand generation and lead nurturing across multiple channels. You will manage budgets, optimize campaigns, and collaborate with sales to maximize ROI. Strong analytics, automation, and B2B marketing experience are essential.

This role is based at OpenEye's Liberty Lake, WA headquarters with a flexible hybrid work schedule. A Bachelor's degree in marketing or related field is required, and familiarity with

Qualifications

• 4+ years of experience in digital marketing and proven campaign management.
• Strong understanding of B2B marketing tactics, analytics, and marketing automation.
• Excellent communication and analytical skills.
• Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, GA, GSC, G2, Zeplin, Jira.

Responsibilities

• Develop and execute digital marketing strategies to generate and nurture leads.
• Manage and optimize campaigns across email, search, social media, and display advertising.
• Implement and refine marketing automation and lead-nurturing workflows.
• Oversee the digital marketing budget to maximize ROI and align with sales.
• Collaborate with marketing and sales to align strategy and goals.
• Track and report campaign performance using data-driven insights.
• Maintain and improve SEO/SEM performance and website content.

Skills

Digital marketing

Campaign management

Analytics

B2B marketing

Marketing automation

Education

Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or related field

Tools

Zoom Webinar

Wistia

WordPress

Hotjar

ahrefs

Google Analytics

Google Search Console

G2

Zeplin

Jira

Job description

OpenEye, a cloud video platform company, seeks a Digital Marketing Manager to drive demand generation and lead nurturing across multiple channels. You will manage budgets, optimize campaigns, and collaborate with sales to maximize ROI. Strong analytics, automation, and B2B marketing experience are essential.

This role is based at OpenEye's Liberty Lake, WA headquarters with a flexible hybrid work schedule. A Bachelor's degree in marketing or related field is required, and familiarity with