B2B Digital Content Lead — SEO, Newsletters & Analytics

EndeavorB2B

United States

On-site

USD 45,000 - 50,000

Full time

35 hours ago

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Benefits offered by this job

Medical, dental, vision

Telehealth access

FSA/HSA savings

Life insurance

401(k) with company match

Paid parental leave

Generous PTO

12 paid holidays

Tuition assistance

Professional growth opportunities

Core Value Awards

Employee discounts

Job summary

EndeavorB2B is hiring a Digital Content Specialist to drive digital and print publishing for our B2B brands. You will ensure content meets SEO/GEO, UX, tagging, formatting, and CMS standards while coordinating print cycles and newsletter production from build to distribution.

You will collaborate with editors, writers, and developers to meet deadlines, analyze traffic, and translate performance data into content strategies. Strong writing, editing, and CMS/Newsletter experience are essential.

Qualifications

Bachelor's degree in English, Journalism, Communications or related field.
3+ years editorial experience.
CMS and Newsletter experience preferred.
Strong SEO and analytics knowledge.
Excellent writing and editing abilities.
Ability to develop content strategy.

Responsibilities

Format, upload, and publish content in the CMS while ensuring SEO standards and UX best practices are met by tagging and categorizing content consistently.
Select, source, and create appropriate images or graphics for web and social content using tools like Canva or Adobe Express.
Convert long-form editorial into multiple formats (e.g., newsletters, infographics, threads) and update evergreen content for accuracy and relevance.
Work with brand editors to manage content calendars and ensure timely delivery through collaboration with writers and editors.
Collaborate with developers or digital teams to implement site updates and troubleshoot technical issues.
Use analytics tools to track content performance, maintain dashboards, and analyze traffic trends to identify gaps and opportunities.
Develop insights from performance data to guide future content strategies and distribution plans.
Build and send newsletters, conduct A/B tests, and monitor engagement metrics such as open rates and click-through rates.
Write, edit, and schedule platform-specific posts, maintain brand voice, engage with audiences, and monitor competitors and trends.
Maintain editorial standards across brands and actively contribute to planning meetings and content ideation.