B2B Content Strategy Lead — Ad Tech & Growth

Unity Technologies; New York (NY); On-site; USD 106,000 - 130,000; Full time

Benefits offered by this job

Employee stock ownership

Comprehensive health insurance

Commuter subsidy

Generous vacation and personal days

Job summary

Unity Technologies in New York seeks a strategic Content Marketer to lead the Ads Content Marketing team, shaping content across campaigns, case studies, blogs, ebooks, webinars, and reports. You will own the content pipeline and ensure alignment with go-to-market priorities.

You’ll partner with product marketing, sales, and creative to optimize messaging, drive engagement, and use data to improve performance while maintaining brand standards.

Qualifications

• Proven track record of producing high-quality B2B content marketing.
• Experience in mobile advertising, ad tech, programmatic, or performance marketing.
• Strong writing, editing, and storytelling skills with ability to distill complex concepts.
• Experience owning a content program with stakeholder coordination.
• Understanding of demand generation campaigns and scalable execution.
• Self-starter who can manage priorities and drive execution independently.
• Collaborates effectively across product marketing, integrated marketing, creative, and sales.
• Comfortable with CMS, SEO, and analytics tools.

Responsibilities

• Define GTM content strategy and deliverables across marketing.
• Own a pipeline of content: case studies, blogs, ebooks, webinars, newsletters, reports, and presentations.
• Collaborate with product marketing, sales, and integrated marketing to align messaging and campaigns.
• Monitor content performance and surface insights and recommendations.
• Manage content through review and legal compliance processes and brand standards.

Skills

Content marketing

B2B writing

Editing/storytelling

Cross-functional collaboration

Performance marketing

GTM strategy

Data-driven optimization

Tools

CMS

SEO tools

Analytics platforms

GEO tools

Job description

Unity Technologies in New York seeks a strategic Content Marketer to lead the Ads Content Marketing team, shaping content across campaigns, case studies, blogs, ebooks, webinars, and reports. You will own the content pipeline and ensure alignment with go-to-market priorities.

You’ll partner with product marketing, sales, and creative to optimize messaging, drive engagement, and use data to improve performance while maintaining brand standards.