B2B Art Director — High-Impact Campaigns at Scale

WCL Group; New York (NY); On-site; USD 114,000 - 153,000; Full time

Job summary

WCL Group in New York, NY seeks an experienced Art Director for B2B marketing to shape high-impact campaign creative across paid media, web, and lifecycle channels. You will lead brand-driven design within a fast-paced team, partnering closely with marketing, creative leads, and agencies to deliver compelling visuals.

The role focuses on transforming strategy into executable creative, maintaining brand consistency, and driving performance through data-informed decisions. On-site, 40-hour weeks."

Qualifications

• Bachelor’s degree in Graphic Design or related field.
• 7–10 years’ experience in high-volume, fast-paced environments.
• Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint.
• Experience designing campaigns for large B2B and B2C brands.
• Ability to drive design from strategy through execution.
• Knowledge of email marketing best practices (Pardot/Marketo) is a plus.
• Excellent collaboration with marketing and creative agencies.
• Ability to translate brand narratives into compelling visuals.

Responsibilities

• Develop and deliver high-performing, on-brand campaign creative at scale.
• Explore and innovate on brand structures to elevate narrative storytelling.
• Lead and own campaign creation, delivery and workflow processes.
• Collaborate with Marketing to ensure visually compelling strategies across channels.
• Work within a high-volume, cross-functional creative team to meet deadlines.
• Contribute to design and motion workflow optimization with best practices.
• Pitch, explain and shepherd concepts from strategy to execution.
• Conceptualize and translate hero campaigns across channels and formats.

Skills

Art direction

Campaign design

Brand design

Cross-functional teamwork

Analytics-informed design

Presentation skills

Education

Bachelor's degree in Graphic Design

Brand Design background

Tools

Adobe Creative Suite

Figma

PowerPoint

Pardot/Marketo

Job description

WCL Group in New York, NY seeks an experienced Art Director for B2B marketing to shape high-impact campaign creative across paid media, web, and lifecycle channels. You will lead brand-driven design within a fast-paced team, partnering closely with marketing, creative leads, and agencies to deliver compelling visuals.

The role focuses on transforming strategy into executable creative, maintaining brand consistency, and driving performance through data-informed decisions. On-site, 40-hour weeks."