AZ – Market Development Specialist

Verdahealthcare; Chandler (AZ); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k)

Paid time off

Health insurance

Dental Insurance

Vision insurance

Life insurance

Job summary

Verda Healthcare, Inc. seeks a Market Development Specialist to foster membership growth and brand awareness in Chandler, AZ.

You will build relationships with community partners, providers, brokers, and referral sources while coordinating campaigns, events, and lead-generation activities that drive enrollment and engagement. The role reports to the Associate Director of Marketing and requires 5+ years in business development or related fields, with healthcare experience preferred.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, or related field.
• 5+ years in business development, sales, marketing, outreach, or community engagement.
• Healthcare or regulated industry experience preferred.
• Valid driver’s license and reliable transportation.

Responsibilities

• Develop and maintain relationships with community partners, provider offices, brokers, and local organizations to support membership growth.
• Coordinate and participate in community outreach events, health fairs, educational seminars, and grassroots marketing initiatives.
• Assist in planning and executing marketing campaigns across print, digital, and field channels.
• Track leads, referrals, and outreach activity using CRM tools and prepare weekly performance reports.
• Collaborate with compliance to ensure marketing materials meet CMS and regulatory guidelines.
• Support creation and distribution of marketing materials, presentations, and enrollment resources.
• Conduct market research and competitor analysis to identify growth opportunities.
• Provide follow-up communication with prospects and community partners.
• Assist with internal communications and brand initiatives.
• Represent the organization professionally in the community and at partner meetings.

Skills

Relationship-building

Public speaking

Written & verbal communication

Organized

Project management

Data tracking

Cultural competency

Adaptable

CRM tools

MS Office

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Public Health, or related field

Tools

CRM tools

MS Office

Job description

Position Overview

This Market Development Specialist supports membership growth and brand awareness initiatives as part of Verda Healthcare, Inc. The person develops relationships with community organizations, providers, and referral partners while coordinating marketing campaigns, outreach events, and lead‑generation activities that drive enrollment and member engagement.

This position reports to the Associate Director of Marketing.

Responsibilities

• Develop and maintain relationships with community partners, provider offices, brokers, and local organizations to support membership growth
• Coordinate and participate in community outreach events, health fairs, educational seminars, and grassroots marketing initiatives
• Assist in planning and executing marketing campaigns across print, digital, and field channels
• Track leads, referrals, and outreach activity using CRM tools and prepare weekly performance reports
• Collaborate with compliance to ensure marketing materials meet CMS and regulatory guidelines
• Support creation and distribution of marketing materials, presentations, and enrollment resources
• Conduct market research and competitor analysis to identify growth opportunities
• Provide follow‑up communication with prospects and community partners
• Assist with internal communications and brand initiatives
• Represent the organization professionally in the community and at partner meetings

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Health, or related field (or equivalent experience)
• 5+ years of experience in business development, sales, marketing, outreach, or community engagement
• Experience in healthcare, Medicare Advantage, insurance, or regulated industries preferred
• Valid driver’s license and reliable transportation

Professional Competencies

• Strong relationship‑building and interpersonal skills
• Effective presentation and public speaking ability
• Excellent written and verbal communication skills
• Highly organized with attention to detail and follow‑through
• Ability to manage multiple projects and deadlines
• Analytical mindset with basic reporting and data tracking capability
• Adaptable and comfortable working in a fast‑paced, growth‑oriented environment
• Demonstrates cultural competency and commitment to serving diverse populations

Job Type

Full‑time employment

Location

Chandler, AZ

Benefits

• 401(k)
• Paid time off (vacation, holiday, sick leave)
• Health insurance
• Dental Insurance
• Vision insurance
• Life insurance

Schedule

• Full‑time onsite (100% in‑office)
• Hours of operations: 9am – 6pm
• Standard business hours Monday to Friday/weekends as needed
• Occasional travel may be required for meetings and training sessions.

Ability to commute/relocate

• Reliably commute or planning to relocate before starting work (Required)

PHYSICAL DEMANDS

Regularly sit/walk at a workstation in an office or cubicle setting. Must occasionally lift and/or move up to 25‑50 pounds.