AWM, Marcus by Goldman Sachs, Customer Retention Marketing- Associate - Chicago

Goldman Sachs Group, Inc.; Chicago (IL); On-site; USD 70,000 - 160,000; Full time

Job summary

An established industry player seeks a Retention Marketing Associate to enhance customer loyalty and engagement. This role involves leveraging data to create effective marketing strategies and campaigns that drive product adoption and reduce churn. You will collaborate with cross-functional teams to develop comprehensive campaign plans, oversee testing strategies, and analyze performance metrics. Join a dynamic team that values innovation and customer experience, and play a crucial role in shaping the future of customer retention in the financial services sector. If you're passionate about marketing and data-driven strategies, this opportunity is perfect for you.

Benefits

Discretionary bonus

Competitive benefits

Wellness offerings

Training and development opportunities

Qualifications

• 5+ years of experience in loyalty/email marketing or digital marketing.
• Experience with enterprise-level marketing operations tools like Adobe Campaign.

Responsibilities

• Leverage data and insights to recommend marketing strategies.
• Build campaign plans for customer onboarding and product adoption.

Skills

Loyalty/Email Marketing

CRM

Digital Marketing

Analytical Skills

Problem Solving

Project Management

Strategic Thinking

Customer Experience Focus

Education

Bachelor's Degree

Tools

Adobe Campaign

Marketo

Braze

Oracle/Responsy

JIRA

Confluence

Tableau

Job description

AWM, Marcus by Goldman Sachs, Customer Retention Marketing- Associate - Chicago

Job Description

ASSET & WEALTH MANAGEMENT
Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

MARCUS BY GOLDMAN SACHS
The firm’s direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.

RESPONSIBILITIES AND QUALIFICATIONS

The US Deposits Marketing Retention team is responsible for building experiences and communications that help drive prospect conversion and existing customer stickiness. We’re a data driven team that’s hyper-focused on the customer lifecycle; we use customer behaviors and perceptions to help build engagement campaigns that drive product adoption and loyalty while reducing churn.

As a Retention Marketing Associate, you’ll leverage data and customer research/insights to recommend new marketing strategies and campaigns to retain our large portfolio of customers. This means building GTM plans for new product offerings/launches, defining key segments of customers to target in partnership with our analytics team, briefing creative teams, ensuring proper testing & controls, and reviewing campaign analytics.

You will also:

• Build campaign plans and strategies that facilitate customer onboarding and product adoption, clearly articulating an approach to “next-best action”
• Align campaigns and plans to overall Marcus business goals and objectives
• Set-up campaigns in CRM tools accurately and efficiently, leveraging vendor resources where necessary
• Support identification of data requirements for CRM tools to ensure detailed and personalized campaigns
• Identify campaign KPIs and work with the analytics teams to track the success of these campaigns
• Design comprehensive multi-variate testing strategies that provide trackable results to drive program evolution
• Brief creative teams on campaign; provide feedback during creative review time to ensure content meets objectives and L&C requirements
• Identify ways to enhance the campaign development process in order to scale operations in a growing business
• Work collaboratively and creatively with a variety of cross-functional teams, including Analytics, Creative Services/Design, Compliance, Legal, Product, Brand, and also partner/vendor and agencies
• Help the Retention team stay updated on trends in customer loyalty marketing and push the envelope to continue to evolve our campaign thinking and strategies

Basic Requirements

• 5+ years of loyalty/email marketing, CRM, product marketing, or digital marketing experience
• Experience in enterprise-level marketing operations tools such as Adobe Campaign, Marketo, Braze, Oracle/Responsy, or similar
• Experience in JIRA, Confluence, and other agile tools
• Strong analytical skills, using data to derive insights, evaluate performance, and make recommendations.
• Demonstrated ability to creatively and effectively solve problems
• Experience in defining, documenting, and implementing processes, procedures and policies
• Familiarity with Tableau or any data visualization reporting tools is a plus
• Bachelor's Degree required or relevant years of experience

Desired Characteristics:

• Good balance of strategic thinking as well as execution. Focus on customer experience
• Ability to work independently and proactively; a self-starter that doesn’t always need to be told what to do, but identifies areas of opportunity for the business.
• Intellectually curious; willing to challenge the status quo
• Ability to effectively manage complex and/or multiple projects to completion on time autonomously
• Strong interpersonal, matrixed team relationship management skills
• Strong attention to detail and proactive risk management mindset
• Exceptional oral and written communications

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.

Salary Range
The expected base salary for this Chicago, Illinois, United States-based position is $70000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

Job Info

• Job Identification 144631
• Job Category Associate
• Posting Date 03/18/2025, 07:30 PM