AVP, Wealth Advisors Group Product Manager

LPL Financial; Fort Mill (SC); On-site; USD 109,000 - 182,000; Full time

Job summary

LPL Financial in the United States seeks an AVP Product Management to bridge vision and execution across WealthAG. You will define roadmaps, collaborate with leadership, and drive modernization of our platforms to empower advisors and institutions.

This role emphasizes strategic thinking, stakeholder collaboration, and delivering measurable outcomes such as advisor adoption and revenue growth while maintaining a client-centric, fast-paced culture.

Qualifications

• 5+ years of wealth management experience.
• 3+ years of product management, technology-enabled services, or product design.
• Strong collaboration and strategic thinking.
• Experience with setting roadmaps and measurable outcomes.

Responsibilities

• Act as a product leader across WealthAG and other stakeholders.
• Shape priorities through interviews, market research, competitive analysis, and voice-of-the-client insights.
• Evolve a proprietary LPL tech platform for advisor segmentation, business valuation, and transitions.
• Own advisor adoption and business outcomes for key platform capabilities.
• Define and refine product offerings, including business cases and roadmaps.
• Develop delivery priorities, features, and delivery plans aligned to objectives and risk.

Skills

Wealth management

Product management

Project management

Product design

Strategic thinking

Tools

Salesforce

SAFe

Six Sigma

Job description

Where Ambition Meets Innovation Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Where Ambition Meets Innovation Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Job Overview:

Are you ready to modernize a platform and be part of a team delivering creative solutions that help financial advisors serve investors? Are you passionate about uncovering new opportunities, leading new business strategies, and unlocking capabilities to accelerate growth? Are you interested in establishing the foundational technology and product needs that will prepare a business for the future? If so, this role gives you the opportunity to join a start-up-minded team driving critical initiatives within LPL Financial!

LPL Wealth Advisors Group (WealthAG), part of LPL’s Client Success group, plays a central role in serving investors through a team-based, centralized home-office model. The WealthAG business model not only helps investors work toward achieving the financial goals most important to them but also helps other advisors and institutions across LPL Financial execute on their biggest opportunities. By taking on referrals and investor relationships, WealthAG creates capacity for their businesses. We come to work each day dedicated to making an impact on the lives of our clients, advisors, and institutional partners alike.

As the AVP Product Management, you will be the bridge between vision and execution by proactively identifying ways to unlock opportunities to serve LPL advisors, institutions, and their clients. You’ll work closely with business leaders to enhance existing initiatives, identify new verticals, define product development and technology roadmaps, serve as a critical partner in platform modernization efforts, and lead efforts that enable growth now and for the future of the business. We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused and team oriented, and can execute in a way that encourages creativity and continuous improvement.

Responsibilities:

• Act as a product leader, collaborating across WealthAG, Sales, Corporate Development, Legal, Operations, Technology, Architecture, Cybersecurity, and other key stakeholders.
• Identify business needs and shape strategic priorities through stakeholder interviews, market research, competitive analysis, addressable market analysis, risk considerations, and voice-of-the-client insights.
• Partner with the Product Owner to evolve a proprietary LPL tech platform that delivers client segmentation, business valuation, and advisor transition opportunities.
• Own advisor adoption, engagement, and business outcomes for key platform capabilities.
• Drive product strategies that increase advisor adoption by streamlining workflows and enhancing integration and visibility across LPL platforms.
• Apply an innovative, agile approach to enhancing existing products and developing new solutions by partnering with vendors and internal stakeholders.
• Identify opportunities for process improvement, automation, and AI-driven efficiencies to enhance the advisor experience.
• Define and refine product offerings, including business cases, economic models, and operational frameworks.
• Develop and manage product strategy, roadmaps, delivery priorities, features, and delivery plans aligned to business objectives, user needs, risk considerations, and measurable outcomes.
• Lead strategic initiatives from concept through execution to drive business growth and service diversification to unlock new potential and sources of business.
• Establish success metrics for products, features, and initiatives, and drive continuous improvement based on results.
• Monitor product adoption, delivery outcomes, stakeholder feedback, and success metrics to identify improvement opportunities and inform roadmap tradeoffs.
• Success metrics include advisor adoption rates, revenue growth, net new assets, client retention, operational efficiency gains, time-to-market, client and user experience.
• Communicate business trends, priorities, and progress to stakeholders and leadership.
• Maintain business playbooks and enablement materials to support partner effectiveness.
• Drive accountability for execution through clear milestones, ownership, risk management, and leadership reporting.

What does your success look like in the first 90 days?

• Understand the business strategy and product vision clearly enough to pitch it, carry forward current initiatives, and identify the key problems you will focus on solving over the next three to six months.
• Become a subject matter expert on your users’ needs with respect to product as a service and continuity of the client relationship.
• Participate in and contribute to the launch of new strategies and services to the business or greater LPL.
• Take ownership of a roadmap and work closely with the Product Owner, leaders, business partners, managers, and stakeholders to shape it.
• Assess our existing strategic roadmap and product portfolio, and begin structuring a backlog of new features, experiences, and business needs to unlock.
• Set a vision for the portfolio and lay the foundation to execute against.
• Own projects and initiatives from development through completion.

What are we looking for?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements:

• 5+ years of experience in wealth management, with awareness of industry dynamics and best practices
• 3+ years of experience building products or technology-enabled services, product management, project management and/or product design

Core Competencies:

• Highly organized, strong analytical ability, able to identify trends, opportunities, and measure success.
• Skilled communicator with the ability to effectively communicate vision, influence decisions, and create and deliver presentations that summarize complex initiatives for senior leaders across lines of business.
• Must be flexible and willing to take on new business challenges, including investor onboarding strategies resulting from M&A and other growth sources as needed.
• A highly strategic thinker with the ability to assess complex problems, prioritize key issues, focus on relevant facts, and maintain a strong execution focus.

Preferences:

• FINRA licensed with SIE and Series 7
• Experience with product as a service and various wealth management models and investment account types including ERISA-qualified plans
• Experience with Salesforce, including an understanding of its capabilities and integration points.
• SAFe (Scaled Agile Framework), CPM (Certified Project Manager) credential, or Six Sigma certification, such as Black Belt or Green Belt

Pay Range:

$109,283.00 - $182,104.00
Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at [phone].

EAC 5.19.26