AVP, Product Marketing — Independent Distribution

KKR; Des Moines (IA); On-site; USD 120,000 - 160,000; Full time

Job summary

Global Atlantic Financial Group is seeking a strategic, highly collaborative marketing leader to define and execute product marketing for Independent Distribution, including IMOs and BGAs. Reporting to the Principal, Product Marketing, the AVP will lead content creation activities for annuity products and drive go-to-market initiatives with distribution partners.

The ideal candidate combines independent distribution expertise with analytical rigor, cross-functional influence, and a track record

Qualifications

• Experience marketing annuity solutions through independent distribution.
• Ability to lead cross-functional initiatives and move programs from concept to measurable results.
• Strong collaboration with Sales, Marketing, Legal, Compliance, Creative and Analytics.

Responsibilities

• Define and lead the product marketing strategy for Independent Distribution, aligning priorities and execution with sales objectives and brand standards.
• Develop and manage marketing plans translating business priorities into integrated campaigns, channel programs, and sales enablement.
• Partner with Independent Sales and National Accounts leadership to identify audience and optimize reach.

Skills

Product marketing

Independent distribution

Content creation

Analytical rigor

Annuity knowledge

Job description

Company Overview

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR's insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR's investments may include the activities of its sponsored funds and insurance subsidiaries.

Company Overview

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR's insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR's investments may include the activities of its sponsored funds and insurance subsidiaries.

Position Overview

Global Atlantic is seeking a strategic, highly collaborative, and results-oriented marketing leader to define and execute product marketing for Independent Distribution, including Independent Marketing Organizations (IMOs) and Brokerage General Agencies (BGAs). Reporting to the Principal, Product Marketing, the AVP will lead content creation activities related to the development, stand up and launch of annuity products targeted to the Independent Marketing and Independent Broker/Dealer distribution channels. The successful candidate will combine solid independent distribution background with insight, disciplined execution, analytical rigor, and annuity product knowledge while partnering across Sales, National Accounts, Product, Marketing, Legal, Compliance, Creative, and Analytics.

Ideal Experience

The ideal candidate has demonstrated experience marketing annuity solutions through independent distribution. They connect sales strategy, audience insight, and execution; simplify complex products; influence senior stakeholders; lead teams; and move cross-functional initiatives from concept through measurable results.

Responsibilities

• Define and lead the product marketing strategy for Independent Distribution, aligning priorities, resources, and execution with sales objectives and enterprise brand standards.
• Develop and manage marketing plans that translate business priorities into integrated campaigns, channel programs, sales enablement, and measurable outcomes.
• Partner with Independent Sales and National Accounts leadership to identify audience