AVP of New Starts

Gentiva; Philadelphia (Philadelphia County); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading hospice and home care provider is seeking an Area Vice President (AVP) of New Starts. This leadership role involves driving new market initiatives and coordinating operational strategies. Applicants should hold a bachelor's degree, have experience in hospice operations, and be prepared for significant travel. The position offers comprehensive benefits including competitive pay and opportunities for career advancement.

Benefits

401(k) with Company Match

Medical, Dental, Vision Insurance

Generous Paid Time Off

Career Advancement Opportunities

Qualifications

• Experience in multi-site hospice operations is essential.
• Proven ability to mentor field-based development teams.
• Understanding of compliance with state and federal regulations is crucial.

Responsibilities

• Lead new market expansion strategies across multiple regions.
• Develop and implement staffing plans for new start operations.
• Ensure compliance with organizational standards.

Skills

Multi-site hospice operations leadership

New market planning

Team coaching

Regulatory understanding

Budgeting skills

Education

Bachelor's degree

Tools

Excel

PowerPoint

HomeCare HomeBase

Job description

Overview

Based on operational needs, we prefer the AVP of New Starts to be based near a major airport in one of the following states: GA, FL, AL, MS, NC, SC, TN VA, PA, TX

Lead Expansion. Fuel Growth. Build from the Ground Up.

Are you a strategic builder who thrives in creating new market success? We’re seeking an experienced and visionary Area Vice President (AVP) of New Starts to lead and scale our expansion efforts across emerging markets. This role drives new start initiatives by developing talent, executing high-impact strategies, and partnering cross-functionally to ensure sustainable growth and regulatory alignment.

The AVP of New Starts is a key leadership position responsible for identifying new market opportunities, mentoring field-based development teams, and coordinating operational, clinical, and sales initiatives to meet or exceed census and revenue targets.

What You’ll Do

• Direct and lead new market expansion strategies across multiple regions in alignment with organizational growth goals.
• Develop and implement the New Start methodology, including staffing plans and launch timelines.
• Oversee hiring, coaching, and professional development for new start operations teams.
• Partner with Regional Operations and Business Development teams to identify new market talent and drive business alignment.
• Design and manage launch plans, sales initiatives, referral partnerships, and local marketing campaigns.
• Lead budget development and oversee P&L management for all assigned new start markets.
• Ensure full compliance with state, federal, and organizational standards in all market initiatives.
• Participate in local and regional community and business development activities to enhance brand visibility and partnerships.
• Monitor KPIs and provide strategic guidance until each new start achieves target census and sustainability benchmarks.
• Guide teams with consultative leadership and provide actionable insights through data analysis and sales performance reviews.

About You

Required Qualifications

• Bachelor’s degree required
• Multi-site hospice operations leadership experience
• Demonstrated expertise in new market planning, talent acquisition, and team coaching
• Comfortable leading both strategy and execution while working with remote and field-based teams
• Excellent understanding of regulatory environments, budgeting, and financial accountability
• Position requires 75% overnight travel

Preferred Tools & Experience

• Intermediate Excel & Basic PowerPoint
• Data fluency and comfort reviewing business performance in CRM or EMR systems (HomeCare HomeBase preferred)
• Valid driver\'s license and automobile insurance
• Experience scaling new hospice locations is a plus

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits

• Medical, Dental, Vision Insurance
• Mileage Reimbursement
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Ready to Launch, Lead, and Grow?

Apply today to help shape the future of care—one market at a time.

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

Related Job Titles

AVP Hospice, Healthcare Sales Executive, Hospice Business Development, New Market Expansion, Area Vice President Sales, Hospice Growth Strategy, Post-Acute Sales, Home Health Market Launch, Hospice Startup Leader, Sales Director Hospice, Remote Sales Leadership Jobs, Healthcare Sales Leader, Hospice Census Growth

ReqID: 2025-129065
Category: Sales and Sales Leadership
Position Type: Full-Time
Company: Gentiva Hospice