AVP of Business Development - Hospice

Gentiva; Southfield (MA); On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

401(k) match

Career growth

Recognition programs

Assistance Fund

Medical Insurance

Dental Insurance

Vision Insurance

Mileage Reimbursement

Paid Time Off

Wellness programs

Tuition assistance

CEUs

Life & LTD

Job summary

Gentiva Hospice is seeking an Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories. You will direct sales operations, coach regional teams, design market-specific strategies, and ensure alignment with patient care goals.

A bachelor's in business/healthcare and 5+ years in healthcare sales are preferred.

Qualifications

• Bachelor’s degree in a relevant field (Business, Marketing or Healthcare).
• Minimum 5+ years in healthcare sales; 2–4 years in sales leadership preferred.
• Proven ability to meet admissions and census targets with data-driven approaches.

Responsibilities

• Direct and coordinate sales operations across territories, pipelines and referrals.
• Coach regional teams to achieve admissions, census and revenue growth.
• Design market-specific sales strategies using data and trends.
• Maintain referral relationships with physicians, hospitals, SNFs, ALFs and more.
• Coordinate recruitment and training of business development staff.
• Align sales with patient care goals and operational capacity.
• Monitor KPIs and territory performance; report on market share.
• Represent Gentiva at events to boost brand visibility.
• Ensure compliance with policies and industry regulations.

Skills

Strategic thinking

Team leadership

Communication

Financial acumen

CRM proficiency

Territory management

Education

Bachelor's degree in Business/Marketing/Healthcare

Tools

CRM platforms

Excel

PowerPoint

EMR

HomeCare HomeBase

Job description

Overview

Lead with Purpose. Grow with Strategy.

We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.

What You’ll Do

• Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.


• Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.


• Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.


• Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.


• Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.


• Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.


• Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.


• Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.


• Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

About You

Education & Certification

• Bachelor’s degree required (Business, Marketing, or Healthcare preferred).


• Valid driver’s license and automobile liability insurance required.

Experience

• 5+ years of direct sales experience in the healthcare industry, including home health or hospice.


• 2–4 years of sales management experience in a multi-site or multi-territory environment.


• Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.


• Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.


• HomeCare HomeBase experience preferred.

Skills & Attributes

• Strategic thinker with hands‑on execution ability


• Effective team leader with strong coaching and development skills


• Excellent verbal and written communication


• Financial acumen with experience in budgeting and P&L review


• Tech‑savvy: Intermediate Excel, basic PowerPoint, CRM platforms


• Highly organized with exceptional time and territory management

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay


• 401(k) with Company Match


• Career Advancement Opportunities


• National & Local Recognition Programs


• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance


• Mileage Reimbursement or Fleet Vehicle Program


• Generous Paid Time Off + 7 Paid Holidays


• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)


• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)


• Free Continuing Education Units (CEUs)


• Company-paid Life & Long-Term Disability Insurance


• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position


• Employee must meet minimum requirements to be eligible for benefits


• Where applicable, employee must meet state specific requirements


• We are proud to be an EEO employer


• We maintain a drug‑free workplace

Location

Gentiva Hospice

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

• Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon


• Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care


• Home health care: Heartland Home Health


• Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.