AVP-Marketing Strategy and Strategic Account Services

Ascension; St. Louis (MO); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Ascension is seeking an Associate Vice President (AVP) for Marketing Strategy to lead system-wide marketing initiatives. This role involves managing a team, developing B2B strategies, and aligning marketing efforts with business objectives in a leading healthcare organization. The ideal candidate will possess extensive experience in marketing strategy and a strong background in the healthcare industry.

Benefits

Paid time off (PTO)

Various health insurance options

Retirement benefits including employer match

Tuition reimbursement

Parental leave & adoption assistance

Qualifications

• 7 years of applicable experience required, with 4 years in leadership.
• 10+ years in marketing strategy, significant healthcare experience.
• 5+ years in a director-level or higher role.

Responsibilities

• Lead system-wide marketing strategy for key access points.
• Develop B2B strategies for physician engagement.
• Analyze market trends to identify growth opportunities.

Skills

Team Leadership

Marketing Strategy

B2B Marketing

Data Analysis

Communication

Education

Bachelor's degree

Master’s degree (preferred)

Job description

We Are Hiring

Job Title: Associate Vice President (AVP), Marketing Strategy and Strategic Account ServicesLocation: RemoteDepartment: MarketingReports To: VP, Head of MarketingPosition Type: Full-Time

The AVP of Marketing Strategy serves as a senior leader responsible for developing and executing marketing strategies that drive growth across access points, ancillary services, and physician engagement. This role oversees an account management team that connects local markets with centralized shared services to ensure alignment with Ascension’s priorities, the consumer journey, and business objectives.

What You Will Do

• Lead system-wide marketing strategy for key access points (primary care, urgent care, virtual care) and ancillary service lines (imaging, pharmacy, outpatient rehab)

• Develop targeted B2B strategies for physician engagement and manage execution of related sponsorships

• Translate system goals into actionable, locally relevant marketing plans with defined KPIs and measurable outcomes

• Serve as a strategic advisor to senior leadership on market positioning and campaign strategy

• Analyze market trends, competitive landscape, and consumer data to identify growth opportunities

• Oversee account management function that bridges market needs and shared service delivery (creative, digital, media, analytics)

• Establish marketing intake and prioritization processes aligned to business value, resourcing, and consumer needs

• Guide cross-market campaign execution and foster knowledge sharing across local teams

• Standardize marketing processes for efficiency and consistency while allowing for market customization

• Lead and develop a high-performing account management team, setting clear performance expectations and growth pathways

• Monitor campaign performance and ROI, using insights to refine strategy and improve marketing effectiveness

• Manage marketing budget allocation across business priorities, ensuring alignment with growth and brand-building goals

What You Will Need

Education:

• Associate's degree/Bachelor's degree with 7 years of applicable cumulative job specific experience required, with 4 of those years being in leadership/management.

Additional Preferences

• Master’s degree preferred

• 10+ years of experience in marketing strategy and execution, with significant healthcare industry experience

• 5+ years in a director-level or higher leadership role, ideally within a multi-market health system

• Deep understanding of integrated marketing across digital, traditional, and direct channels

• Strong knowledge of healthcare consumer behavior, service line marketing, and patient acquisition strategies

• Experience developing physician-focused (B2B) marketing and referral strategies

• Skilled in team leadership, cross-functional collaboration, and organizational influence

• Proficiency in using data and performance metrics to evaluate campaign effectiveness and guide investment

• Strong communication skills with the ability to influence senior leadership and articulate marketing value across diverse stakeholders

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Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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Benefits

Paid time off (PTO) Various health insurance options & wellness plans Retirement benefits including employer match plans Long-term & short-term disability Employee assistance programs (EAP) Parental leave & adoption assistance Tuition reimbursement Ways to give back to your community

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer.