AVP, Marketing Data Architecture & Governance

Axos Bank; San Diego (CA); On-site; USD 105,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life

Paid time off

401(k) with match

Stock-based compensation

Employee mortgage program

Job summary

Axos Bank is seeking an AVP of Marketing Data Architecture & Governance to own the data model and semantic layer that underpin Marketing analytics and Salesforce activations. You will lead cross-functional collaboration with Enterprise Data, Marketing, RevOps, and Sales to balance speed and control while ensuring data quality and privacy across platforms.

The role requires 7+ years in data architecture and governance, hands-on Databricks and SQL experience, and a deep understanding of Salesforce

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, or a related field preferred.
• 7+ years of experience across data architecture, data modeling, data governance, data quality, or enterprise data management, including hands-on ownership of production data models.
• Strong data modeling experience in financial services and in the marketing domain: customer, account, product, and transaction models for banking or lending, and campaign, journey, lead, funnel, and attribution models for marketing; dimensional and semantic modeling for analytics.
• Hands-on experience on Databricks or a comparable lakehouse platform (Delta Lake, Unity Catalog, metric views) and strong SQL; familiarity with CDP and customer identity concepts.
• Strong understanding of Salesforce CRM data models, marketing and RevOps data lifecycles, and downstream activation use cases.
• Demonstrated expertise in data quality metrics, monitoring, and remediation (duplication, completeness, latency, routing).
• Experience with data governance, cataloging, and lineage platforms such as Collibra, Unity Catalog, or equivalent.

Responsibilities

• Design and own the Marketing data architecture on Databricks: conceptual, logical, and physical models for customers, accounts, campaigns, journeys, channels, and marketing cost.
• Define the semantic layer: conformed dimensions, business-defined measures, and certified metric views for Tableau, Databricks Genie, and data science.
• Model the Customer 360 for Marketing in partnership with Enterprise Data, including identity-resolution rules and integration with the CDP and Salesforce.
• Lead implementation with Data Engineering: translate models into build specs, review designs for conformance, and manage schema changes through CI/CD.
• Contribute Marketing’s domain model to the enterprise ontology and data catalog to keep marketing context aligned with the bank.
• Define and enforce marketing data standards, definitions, and source-of-truth decisions; own the metric dictionary.
• Own governed data release criteria and quality thresholds for activation into Salesforce and execution platforms.
• Monitor and remediate data quality issues including duplication, completeness, latency, and routing.
• Ensure compliance, auditability, lineage, consent, and alignment with regulatory and privacy requirements across marketing data flows; approve new data sources with Compliance and Info Security.
• Partner with Marketing, MarTech, Enterprise Data, RevOps, and Sales to balance speed and control.
• Scale architecture and governance through offshore support, automation, and AI-driven quality monitoring.

Skills

Databricks

SQL

Data architecture

Data modeling

Data governance

Salesforce CRM

Communication

Education

Bachelor’s degree in Computer Science or Information Systems

Tools

Collibra

Unity Catalog

Tableau

Databricks Genie

Job description

Axos Bank

Target Range:

$105,000.00/Yr. - $140,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The AVP, Marketing Data Architecture & Governance owns how Marketing and customer data is modeled, governed, and trusted on the Databricks Data Intelligence Platform. The role designs and implements the Marketing data model and semantic layer that reporting, self-service analytics, and activation into Salesforce depend on, and sets and enforces the standards, quality thresholds, lineage, and privacy controls that keep that data fit for use in a regulated environment. It partners with Enterprise Data on the Customer Identity Hub and enterprise ontology, and with Marketing, MarTech, RevOps, and Sales to balance speed and control.

Responsibilities:

• Design and own the Marketing data architecture on Databricks: conceptual, logical, and physical models for customers, prospects, accounts, campaigns, journeys, channels, funnel stages, and marketing cost, following medallion and dimensional-modeling patterns in Unity Catalog


• Define the semantic layer: conformed dimensions, business-defined measures, and certified metric views that serve Tableau, Databricks Genie, and data science from one set of definitions


• Model the business-contextual Customer 360 for Marketing in partnership with Enterprise Data, including identity-resolution rules, customer attributes for segmentation and targeting, and integration design with the CDP (Data Cloud) and Salesforce


• Lead implementation with Data Engineering: translate models into build specifications, review designs and code for conformance, and manage schema change through the Platform team’s CI/CD and production-promotion process


• Contribute Marketing’s domain model to the enterprise ontology and data catalog so Marketing context is consistent with the bank’s


• Define and enforce marketing data standards, definitions, critical data elements, and source-of-truth decisions; own the metric dictionary


• Own governed data release criteria and quality thresholds for activation into Salesforce and execution platforms


• Monitor and remediate data quality issues including duplication, completeness, latency, and routing; operate the data quality scorecard


• Ensure compliance, auditability, lineage, consent, and alignment with regulatory and privacy requirements across marketing data flows; approve new data sources, vendor data, and AI-assisted data use with Compliance and Information Security


• Partner with Marketing, MarTech, Enterprise Data, RevOps, and Sales to balance speed and control


• Scale architecture and governance through offshore support, automation, and AI-driven quality monitoring

Qualifications:

• Bachelor’s degree in Computer Science, Information Systems, or a related field preferred


• 7+ years of experience across data architecture, data modeling, data governance, data quality, or enterprise data management, including hands-on ownership of production data models


• Strong data modeling experience in financial services and in the marketing domain: customer, account, product, and transaction models for banking or lending, and campaign, journey, lead, funnel, and attribution models for marketing; dimensional and semantic modeling for analytics


• Hands-on experience on Databricks or a comparable lakehouse platform (Delta Lake, Unity Catalog, metric views) and strong SQL; familiarity with CDP and customer identity concepts


• Strong understanding of Salesforce CRM data models, marketing and RevOps data lifecycles, and downstream activation use cases


• Demonstrated expertise in data quality metrics, monitoring, and remediation (duplication, completeness, latency, routing)


• Experience with data governance, cataloging, and lineage platforms such as Collibra, Unity Catalog, or equivalent


• Working knowledge of lineage, auditability, consent, and privacy requirements across marketing data flows in a regulated environment


• Clear, concise communicator capable of explaining architecture and governance decisions to non-technical stakeholders; a collaborative leader who is humble, curious, and eager to learn

Axos Employee Benefits May Include:

• Medical, Dental, Vision, and Life Insurance


• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)


• HSA or FSA account and other voluntary benefits


• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan


• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol “AX” (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

E-Verify and Right to Work Notices

Axos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

IER Right to Work Poster (English/Spanish)

E-Verify Participation Poster (English/Spanish)