AVP, Digital Content & Experience Strategy

State Street; Boston (MA); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

401K match

Medical insurance

Paid time off

Job summary

State Street is seeking a strategic and collaborative content professional to lead website management, content operations, and governance within its Global Marketing organization. You will manage AEM-enabled publishing, end-to-end workflows, localization, and cross-functional collaboration to ensure consistent, compliant digital experiences across markets.

The role emphasizes content strategy, optimization, and alignment with campaigns and distribution plans, leveraging analytics and SEO best

Responsibilities

• Manage web publishing activities through Adobe Experience Manager (AEM) and related platforms, coordinating content updates, launches, and site enhancements
• Manage end-to-end digital content workflows involving multiple stakeholders — from intake, planning, and content preparation through review, approval, publishing, and measurement
• Support website homepage curation, campaign activations, thought leadership promotion, and strategic content placement across high-visibility digital properties
• Partner with campaign, email, social, and search teams to align web content and landing page experiences with broader content promotion and distribution plans
• Partner with regional stakeholders to support content and website localization efforts, ensuring a consistent user experience while adapting content for local markets and languages
• Coordinate with cross-functional teams to ensure timely delivery of web projects and content updates
• Partner with stakeholders to determine appropriate content placement, audience alignment, and messaging strategy across State Street's digital channels
• Develop and maintain content standards, publishing guidance, governance processes, and workflow documentation
• Oversee content lifecycle management, including content inventories, audits, expiration tracking, renewal recommendations, and retirement processes
• Lead content governance efforts across State Street's digital properties, working with content owners and legal, compliance, and digital partners to ensure content remains accurate, current, appropriately approved, and aligned with regulatory requirements and standards
• Drive continuous improvements to content discoverability, navigation, taxonomy, metadata, and user experience
• Use digital performance data, audience behavior, search insights, and stakeholder feedback to identify opportunities and recommend improvements to content, user experience, distribution, and business outcomes
• Apply SEO, AEO, and structured content best practices to improve content discoverability, answerability, usability, and engagement
• Evaluate and responsibly apply approved technologies and AI-enabled capabilities to improve content quality, workflow efficiency, and digital experiences, maintaining human review and adherence to firm policies
• Collaborate with business, marketing, creative, digital and communications teams to support strategic initiatives and campaigns
• Serve as a trusted advisor on web strategy, content governance, and digital best practices
• Lead and coordinate cross-functional projects that support enterprise priorities
• Foster strong relationships across global teams to ensure consistent execution and alignment across markets and regions

Job description

State Street is seeking a strategic and collaborative content professional to lead website management, content operations, and governance within its Global Marketing organization. You will manage AEM-enabled publishing, end-to-end workflows, localization, and cross-functional collaboration to ensure consistent, compliant digital experiences across markets.

The role emphasizes content strategy, optimization, and alignment with campaigns and distribution plans, leveraging analytics and SEO best