Digital Content Manager, Assistant Vice President

State Street; Boston (MA); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

401K match

Medical insurance

Paid time off

Job summary

State Street is seeking a strategic and collaborative content professional to lead website management, content operations, and governance within its Global Marketing organization. You will manage AEM-enabled publishing, end-to-end workflows, localization, and cross-functional collaboration to ensure consistent, compliant digital experiences across markets.

The role emphasizes content strategy, optimization, and alignment with campaigns and distribution plans, leveraging analytics and SEO best

Responsibilities

• Manage web publishing activities through Adobe Experience Manager (AEM) and related platforms, coordinating content updates, launches, and site enhancements
• Manage end-to-end digital content workflows involving multiple stakeholders — from intake, planning, and content preparation through review, approval, publishing, and measurement
• Support website homepage curation, campaign activations, thought leadership promotion, and strategic content placement across high-visibility digital properties
• Partner with campaign, email, social, and search teams to align web content and landing page experiences with broader content promotion and distribution plans
• Partner with regional stakeholders to support content and website localization efforts, ensuring a consistent user experience while adapting content for local markets and languages
• Coordinate with cross-functional teams to ensure timely delivery of web projects and content updates
• Partner with stakeholders to determine appropriate content placement, audience alignment, and messaging strategy across State Street's digital channels
• Develop and maintain content standards, publishing guidance, governance processes, and workflow documentation
• Oversee content lifecycle management, including content inventories, audits, expiration tracking, renewal recommendations, and retirement processes
• Lead content governance efforts across State Street's digital properties, working with content owners and legal, compliance, and digital partners to ensure content remains accurate, current, appropriately approved, and aligned with regulatory requirements and standards
• Drive continuous improvements to content discoverability, navigation, taxonomy, metadata, and user experience
• Use digital performance data, audience behavior, search insights, and stakeholder feedback to identify opportunities and recommend improvements to content, user experience, distribution, and business outcomes
• Apply SEO, AEO, and structured content best practices to improve content discoverability, answerability, usability, and engagement
• Evaluate and responsibly apply approved technologies and AI-enabled capabilities to improve content quality, workflow efficiency, and digital experiences, maintaining human review and adherence to firm policies
• Collaborate with business, marketing, creative, digital and communications teams to support strategic initiatives and campaigns
• Serve as a trusted advisor on web strategy, content governance, and digital best practices
• Lead and coordinate cross-functional projects that support enterprise priorities
• Foster strong relationships across global teams to ensure consistent execution and alignment across markets and regions

Job description

You are a strategic and collaborative content professional who combines strong editorial judgment with a passion for delivering exceptional digital marketing experiences. You understand how content supports business objectives and can translate complex topics into clear, engaging, audience-focused communications.

You bring experience working in digital marketing, content strategy, web content management (or a related field) along with direct experience with enterprise content management systems and digital publishing workflows. You understand digital channels and best practices for online content. Knowledge of Adobe Experience Manager (AEM), search engine optimization (SEO), answer engine optimization (AEO), analytics, and regulated industries, particularly financial services, is a plus.

You are highly organized, meticulous, and comfortable managing multiple priorities in a fast-paced environment. You build strong relationships across teams, communicate effectively with stakeholders at all levels, and enjoy collaborating to solve problems and deliver results.

Curious and adaptable, you continuously seek ways to improve processes, embrace new technologies, and drive innovation. You're confident sharing ideas, challenging conventional thinking, and contributing to a culture of continuous improvement.

About The Job

State Street's Global Marketing organization is responsible for telling our company’s story — to all audiences and through a variety of channels, creating compelling experiences that strengthen our brand, support business objectives, and engage clients, prospects, investors, employees, and other key stakeholders.

What You'll Be Doing

Website Management & Content Operations

• Manage web publishing activities through Adobe Experience Manager (AEM) and related platforms, coordinating content updates, launches, and site enhancements
• Manage end-to-end digital content workflows involving multiple stakeholders — from intake, planning, and content preparation through review, approval, publishing, and measurement
• Support website homepage curation, campaign activations, thought leadership promotion, and strategic content placement across high-visibility digital properties
• Partner with campaign, email, social, and search teams to align web content and landing page experiences with broader content promotion and distribution plans
• Partner with regional stakeholders to support content and website localization efforts, ensuring a consistent user experience while adapting content for local markets and languages
• Coordinate with cross-functional teams to ensure timely delivery of web projects and content updates

Digital Content Strategy & Governance

• Partner with stakeholders to determine appropriate content placement, audience alignment, and messaging strategy across State Street's digital channels
• Develop and maintain content standards, publishing guidance, governance processes, and workflow documentation
• Oversee content lifecycle management, including content inventories, audits, expiration tracking, renewal recommendations, and retirement processes
• Lead content governance efforts across State Street's digital properties, working with content owners and legal, compliance, and digital partners to ensure content remains accurate, current, appropriately approved, and aligned with regulatory requirements and standards

Content Experience & Optimization

• Drive continuous improvements to content discoverability, navigation, taxonomy, metadata, and user experience
• Use digital performance data, audience behavior, search insights, and stakeholder feedback to identify opportunities and recommend improvements to content, user experience, distribution, and business outcomes
• Apply SEO, AEO, and structured content best practices to improve content discoverability, answerability, usability, and engagement
• Evaluate and responsibly apply approved technologies and AI-enabled capabilities to improve content quality, workflow efficiency, and digital experiences, maintaining human review and adherence to firm policies

Stakeholder Partnership & Project Leadership

• Collaborate with business, marketing, creative, digital and communications teams to support strategic initiatives and campaigns
• Serve as a trusted advisor on web strategy, content governance, and digital best practices
• Lead and coordinate cross-functional projects that support enterprise priorities
• Foster strong relationships across global teams to ensure consistent execution and alignment across markets and regions

Salary Range

$80,000 - $140,000 Annual

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.

For a full overview, visit https://hrportal.ehr.com/statestreet/Home.

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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Job Application Disclosure

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Job ID: R-797376