AVP, Demand Generation

Trimble; Germany (OH); Remote; USD 201,000 - 272,000; Full time

Job summary

A global technology company is seeking an AVP of Global Demand Generation to lead a high-performing team, manage digital demand channels, and develop strategies for growth. The ideal candidate has over 15 years of experience in tech and a strong background in project management and strategic support. This is a pivotal role requiring collaboration across global teams and impactful leadership.

Benefits

Medical benefits

Dental coverage

Paid Parental Leave

Qualifications

• 15+ years of progressive experience in a technology focused enterprise-scale business.
• Strong ability to understand complex go-to-market dynamics and models.
• Demonstrated leadership skills with the ability to mentor and develop team members.

Responsibilities

• Lead and develop a high-performing global demand generation team.
• Own the pipeline targets, collaborating with the marketing team.
• Manage digital demand generation channels such as SEM and paid social.

Skills

Strategic support

Project management

Analytical skills

Collaboration

Financial modeling

Communication

Education

Bachelor's degree in business administration

MBA or equivalent experience

Tools

Project management tools

Google Suite

Job description

Title: AVP Global Demand Generation

Function: Sales

Level: M6

Overview

The AVP of Global Demand Generation will play a critical role in supporting the AECO Sector VP of Marketing by providing strategic support, managing critical projects, driving executional efficiency, fostering effective communication and ensuring alignment across the business. This role is both advisory and operational and requires strategic aptitude, analytical skills, and strong project management skills. You must be able to collaborate with global leaders across the organization to drive operational efficiencies, influence cross-collaboration efforts and unlock opportunities. This role has high visibility and high impact and will be critical in driving the organization’s performance and efficiency.

Responsibilities

• Lead and develop a high-performing global demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.
• Own the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities.
• Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales leadership to ensure targeted and impactful campaigns.
• Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities.
• Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives.
• Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline.
• Cultivate a culture of continuous testing and optimization to improve channel performance and ROI.
• Foster alignment among marketing, sales, and go-to-market teams to drive collective success.
• Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities.
• Coordinate with brand, content, and product marketing teams to ensure consistent branding and targeted messaging.

Qualifications

• 15+ years of progressive experience in a technology focused enterprise-scale business, project management, corporate strategy, business development, go-to-market operations, or similar roles.
• Bachelor's degree in business administration, management, or a related field. MBA or equivalent experience is a plus.
• Strong ability to understand complex go-to-market dynamics and models.
• Very strong financial modeling and Excel/Google Sheets skills. Experience in budget development and OKR management.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Highly organized and detail-oriented, with the ability to manage multiple priorities.
• Demonstrated ability to maintain confidentiality, exercise good judgment, and thrive in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Proficiency in project management tools, collaboration software, and Google Suite.
• Proven track record of managing complex projects and driving cross-functional collaboration.
• Demonstrated leadership skills, with the ability to mentor and develop team members.
• B.A./B.S. Degree, MBA is a plus.

Pay Equity

Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

Hiring Range: 201294 – 271890

Bonus Eligible? Yes

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

Trimble is proud to be an equal opportunity employer. We welcome and embrace our candidates\' diversity and take affirmative action to employ and advance individuals without regard to race, color, sex, gender identity or expression, sexual orientation, religion, age, physical or mental disability, veteran status, pregnancy (including childbirth or related medical conditions), national origin, marital status, genetic information, and all other legally protected characteristics. We forbid discrimination and harassment in the workplace based on any protected status or characteristic. A criminal history is not an automatic bar to employment with the Company, and we consider qualified applicants consistent with applicable federal, state, and local law.

The Company is also committed to providing reasonable accommodations for individuals with disabilities, and individuals with sincerely held religious beliefs in our job application procedures. If you need assistance or an accommodation for your job, contact [e-mail]