AVP, Commercial Sales and Marketing

Hallmark Financial Services Inc.; Dallas (TX); Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

Hallmark Financial Services Inc. seeks an AVP, Commercial Lines Sales & Marketing to lead sales and marketing efforts, expanding the distribution footprint by recruiting and appointing Commercial P&C agencies.

The role provides strategic leadership, manages the Sales & Marketing team, and partners across departments to drive profitable growth. The successful candidate will build agency relationships, manage performance, and collaborate with underwriting, licensing, and leadership to align with

Qualifications

• Bachelor's degree or equivalent experience.
• Prior Commercial Lines sales & marketing experience required.
• Preferred certifications CPCU/ARM or similar designations.
• Experience with Salesforce recommended.
• Strong knowledge of Commercial P&C products and contracts.

Responsabilités

• Develop and manage sales & marketing activities to promote the brand and business objectives.
• Identify, recruit, and appoint established Commercial P&C agencies.
• Lead the Sales & Marketing team and collaborate with cross-functional teams.
• Define growth targets, metrics, and market strategies with leadership.
• Coach and mentor direct reports; manage agency relationships and performance.

Connaissances

Leadership

Communication

Analytical thinking

Relationship building

Teamwork

Formation

Bachelor's degree

CPCU/ARM or other designations

Outils

Salesforce

Microsoft Office

Description du poste

Job Description

AVP, Commercial Lines Sales & Marketing is responsible for leading Hallmark Commercial’s sales and marketing efforts, with a primary focus on expanding the company’s distribution footprint through the prospecting, recruitment, and appointment of established Commercial P&C agencies. This role provides strategic leadership, manages the Sales & Marketing team, and partners across departments to drive profitable growth.

AVP, Commercial Lines Sales & Marketing is responsible for leading Hallmark Commercial’s sales and marketing efforts, with a primary focus on expanding the company’s distribution footprint through the prospecting, recruitment, and appointment of established Commercial P&C agencies. This role provides strategic leadership, manages the Sales & Marketing team, and partners across departments to drive profitable growth.

Job Duties

• Develop and manage sales and marketing activities that promote the brand and effectively communicate HCI’s product appetite and business objectives.
• Prospect, identify, and recruit established Commercial P&C agencies with strong production potential and alignment with HCI’s appetite. Build relationships with agency principals and Commercial Lines leaders, evaluate prospective agencies, and develop a pipeline of qualified new appointments.
• Conduct agency visits and presentations, manage prospects through appointment and onboarding, and track prospecting activity, appointments, and production in Salesforce to expand HCI’s presence in targeted markets.
• Partner with HCI leadership to identify profitable target markets, define sales and engagement metrics, and develop and execute marketing plans that support growth and profitability objectives.
• Lead agency management efforts, including performance tracking, rehabilitation plans, termination of underperforming agents, and identification and engagement of new agents in alignment with strategic objectives.
• Establish sales objectives and minimum performance criteria for commercial sales staff; coordinate sales and service efforts to achieve maximum results. Provides coaching and mentorship to direct reports.
• Manage HCI Elite Agent partnership activities, including regular engagement, quarterly performance reviews, and planning an annual Elite agent event.
• Track market and competitor trends; communicate relevant market intel to HCI Leadership includng changes in product offerings, rates, competitor entrants or exists, etc.
• Develop deep working knowledgeable of HCI’s commercial underwriting appetite, guidelines, and policy coverage language.
• Collaborate with Agency Licensing and Compliance team to optimize agency appointment and maintenance processes.
• Communicate regularly with HCI Leadership, Underwriting, Claims, and Licensing personnel, as needed.
• Other duties as may be assigned.

Independence

This position provides a high level of independence. The individual performing this job should be confident in his/her decision-making abilities and have a general understanding of when issues should be brought to Leadership or Human Resources.

Supervision

• Supervises 2-4 direct reports, including Business Development Representatives

Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education, Experience, Knowledge, And Skills

• Bachelor’s degree from a four-year college or university; or equivalent experience or training.
• Prior Commercial Lines sales and marketing experience with a successful track record required.
• Continuing education with certificates in CPCU, ARM or other similar industry designations preferred.
• Working knowledge of Salesforce preferred
• Strong working knowledge of Commercial P&C products including knowledge of coverage provided for all commercial lines of business.
• Basic knowledge of standard agent contracts, commission levels, and profit share schemes offered in the industry.
• Knowledge of agency management metrics and the ability to analyze relative data, draw appropriate conclusions and develop actionable items from the data.
• Ability to build internal/external relationships and develop long-term strategic partnerships.
• Ability to work in a team environment and be flexible to daily changing needs and job duties.
• Ability to analyze and solve problems by working closely with others to coordinate and complete projects.
• Excellent oral, written, and interpersonal communication skills.
• Proficient Microsoft Office Skills and competent understanding of company specific systems and tools.
• Occasional overnight travel required

Hallmark Financial Services is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.