AVP, Business Line Marketing

PR Girl Manifesto; Utah; On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health & wellness programs

401(k) with match

PTO & paid holidays

Discount programs

Job summary

Wealthspire Advisors seeks an AVP, Business Line Marketing & Growth to drive growth initiatives across private wealth and institutional clients. You will partner with Business Line Leaders, Sales, and Enablement while managing Marketing Managers to ensure high‑quality execution.

You’ll translate firm priorities into actionable plans, lead enterprise marketing, and oversee channels from events to digital campaigns. A strategic, execution‑driven leader is essential for success.

Qualifications

• 5+ years of progressive marketing experience, including institutional/private client audiences.
• Demonstrated success managing and developing people, preferably managing managers.
• Strong strategic marketing background translating goals into actionable plans.
• Proven execution skills with multiple concurrent initiatives.
• Experience partnering with Sales and Sales Enablement teams.

Responsibilities

• Lead enterprise and business-line marketing initiatives, including lead generation, campaigns, partnerships, and go-to-market efforts.
• Partner with Sales Enablement to align initiatives with revenue goals and pipelines.
• Set priorities for Marketing Managers and ensure alignment and accountability.
• Develop integrated marketing plans across events, advertising, content, and client communications.
• Collaborate cross-functionally to reflect services and operating model in firm messaging.

Skills

People leadership

Strategic marketing

Cross-functional collaboration

Performance metrics

Stakeholder management

Job description

Posting Description

Who We Are:

Wealthspire is a leading wealth management, retirement advisory, and business management firm serving individuals, families, endowments, and institutions across the United States, Canada, and the United Kingdom. We provide a comprehensive platform that brings together wealth management, institutional consulting, business management, family office, and retirement plan advisory services—empowering clients to navigate complexity with clarity and confidence.

With over 1,200 employees across more than 40 offices, we deliver insights and solutions backed by deep research, technology, and decades of expertise. Our collective businesses create a unified ecosystem designed to meet clients wherever they are in their financial journey. Wealthspire is redefining the future of financial solutions through collaboration, scale, and a steadfast commitment to putting people first—our clients, our colleagues, and our communities.

For more information, visit www.wealthspire.com. Wealthspire Advisors LLC, Fiducient Advisors LLC, Wealthspire Retirement, LLC, dba Wealthspire Retirement Advisory, and certain other affiliates are separately registered investment advisers.

Overview

The AVP, Business Line Marketing & Growth is a senior marketing leader responsible for driving enterprise‑wide growth initiatives across Wealthspire’s business lines and client segments, including private wealth and institutional audiences. This role serves as the primary marketing partner to Business Line Leaders, Sales, and Sales Enablement, while directly managing Marketing Managers and ensuring consistent, high‑quality execution across the organization.

Reporting to the SVP, Business Line Marketing, this individual combines strategic leadership with hands‑on execution, translating firm and business‑line priorities into actionable marketing plans that deliver measurable results. This role requires strong people leadership, communication skills, cross‑functional collaboration, and a deep understanding of how marketing performance supports business growth.

Role Description

The AVP, Business Line Marketing & Growth owns the development and execution of integrated marketing strategies that support Wealthspire’s growth objectives across all business lines. This role leads and prioritizes marketing efforts enterprise‑wide, balancing long‑term strategy with near‑term execution in close partnership with Sales, Sales Enablement, and Business Line leadership.

As a manager of marketing coordinators, this role is responsible for setting direction, establishing priorities, and ensuring alignment and accountability across Marketing Managers. While this position provides oversight and leadership, it is also expected to remain execution‑capable, stepping in directly on high‑impact initiatives, institutional opportunities, and strategic campaigns as needed.

This individual brings a strong understanding of both institutional and private client marketing and acts as a connective leader across Wealthspire, helping unify offerings, messaging, and go‑to‑market execution across the firm.

Key Responsibilities

• Enterprise & Business Line Leadership
  • Serve as the senior marketing partner to Business Line Leaders, collaborating closely to translate business objectives into integrated marketing strategies.
  • Partner with Sales and Sales Enablement to align marketing initiatives with revenue goals, pipeline development, and client acquisition strategies.
  • Contribute to enterprise‑level growth planning by helping prioritize initiatives, allocate marketing resources, and sequence execution in alignment with firm strategy.
• People Management & Team Leadership
  • Directly manage and develop multiple Marketing Managers, providing clear direction, coaching, and performance oversight.
  • Set priorities and standards across the marketing organization to ensure consistency, quality, and accountability.
  • Act as an escalation point for complex initiatives, resource constraints, and cross‑functional challenges.
• Strategy‑to‑Execution Ownership
  • Lead the planning and execution of enterprise and business‑line marketing initiatives, including lead generation programs, institutional campaigns, strategic partnerships, and integrated go‑to‑market efforts.
  • Maintain the ability to execute directly on high‑priority projects, ensuring momentum and excellence where senior involvement is required.
  • Oversee the development of integrated marketing plans that span channels such as events, sponsorships, advertising, content, digital campaigns, and client communications.
• Institutional & Private Client Marketing
  • Support marketing efforts across both institutional and private client segments, ensuring strategies and messaging are appropriately tailored while aligned under a cohesive firm narrative.
  • Provide guidance on positioning, thought leadership, and campaign development to support institutional relationships and complex client needs.
• Cross‑Functional Collaboration
  • Work closely with the SVP and other leaders across Wealthspire to ensure marketing initiatives reflect a deep understanding of the firm’s services, capabilities, and operating model.
  • Collaborate with corporate and centralized marketing teams to align brand standards, messaging frameworks, and campaign execution.
  • Engage and manage external vendors and partners to support large‑scale initiatives and events as needed.
• Performance, Metrics & Optimization
  • Establish clear success metrics for enterprise and business‑line marketing initiatives in collaboration with stakeholders.
  • Review performance data and insights to optimize strategies, inform decision‑making, and report results to senior leadership.
  • Ensure Marketing Managers are tracking and reporting outcomes consistently across initiatives.

Qualifications and Experience

• 5+ years of progressive marketing experience, including experience supporting both institutional and private client audiences.
• Demonstrated success managing and developing people, preferably managing managers in a matrixed or enterprise environment.
• Strong strategic marketing background with the ability to translate complex business goals into actionable plans.
• Proven execution skills, with experience leading multiple, concurrent initiatives under tight timelines.
• Experience partnering closely with Sales and Sales Enablement teams.
• High level of comfort working cross‑functionally and influencing senior stakeholders.
• Excellent communication, organizational, and prioritization skills.
• Financial services or professional services experience strongly preferred.

Success in This Role Looks Like

• Business Line Leaders and Sales teams view marketing as a strategic growth partner.
• Marketing Managers are aligned, empowered, and executing consistently at a high level.
• Enterprise marketing initiatives are clearly prioritized, well‑executed, and measurable.
• The firm presents a cohesive, differentiated marketing presence across private and institutional audiences.
• The SVP, Business Line Marketing can operate at a higher strategic level, confident in executional excellence beneath them.

What We Offer:

Wealthspire Advisors is proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others.

The base salary range for this position is $100,000 – $120,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case‑by‑case basis. In addition to the base salary, this position may be eligible for performance‑based incentives.

Wealthspire and You... Better Together!

Wealthspire is an inclusive Equal Employment Opportunity employer.

#Wealthspire