Automotive Marketing Consultant

RadioJobs; Burbank (CA); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits package

Unlimited earning potential with unc‑c

Onboarding and training program

Career growth opportunities

Job summary

iHeartMedia Automotive is seeking an Automotive Marketing Consultant who understands the dealership business and can build innovative marketing strategies that drive traffic, leads and vehicle sales.

You will develop relationships through in-person dealership visits, present strategic recommendations, and collaborate with cross-functional teams to deliver measurable ROI using our comprehensive automotive marketing stack.

Qualifications

• 3+ years of experience working directly with automotive dealerships or related automotive marketing organizations.
• Proven experience managing advertising, marketing, or lead-generation programs for automobile dealers.
• Deep understanding of the dealership business and what drives vehicle sales.

Responsibilities

• Develop and grow relationships through in-person dealership visits and business development activities.
• Present strategic recommendations to dealer ownership and executives.
• Create customized marketing strategies to drive awareness, traffic, leads and sales.
• Collaborate with strategists, campaign specialists and product experts to deliver integrated programs.

Skills

Automotive Expertise

Dealership Experience

Lead Generation

Consultative Selling

Communication

Education

High School Diploma

Bachelor’s Degree preferred

Tools

Salesforce CRM

Microsoft Office

Job description

The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report!

In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
• iHeartRadio is the #1 streaming radio digital service in America;
• Our social media footprint is 7 times larger than the next largest audio service; and
• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:

Are you passionate about the automotive industry and energized by helping dealerships grow? iHeartMedia Automotive is seeking an experienced Automotive Marketing Consultant who understands the dealership business, thrives in face-to-face client relationships, and knows how to build innovative marketing strategies that drive traffic, leads, and vehicle sales. We're looking for someone who has spent time in dealerships, around dealerships, or working directly with automotive retailers. The ideal candidate understands the challenges dealers face every day, from inventory fluctuations and market share battles to lead generation and fixed operations growth. They can confidently sit across the table from Dealer Principals, General Managers, Marketing Directors, and agency partners, uncover business opportunities, and recommend solutions that produce measurable results. This is more than a media sales role. It's an opportunity to become a trusted business advisor backed by the industry's largest audio platform, exclusive automotive advertising solutions, proprietary audience targeting technologies, advanced attribution capabilities, and industry-leading automotive research resources.

What You'll Do:

As an Automotive Marketing Consultant with iHeartMedia Automotive, you will help dealerships grow market share, increase showroom traffic, generate leads, and ultimately sell more vehicles.

You will:

• Develop and grow relationships through consistent in-person dealership visits, networking, prospecting, referrals, and business development activities.
• Build trusted advisor relationships with Dealer Principals, General Managers, Dealer Operators, Marketing Directors, and agency partners.
• Conduct discovery meetings to understand dealership objectives, competitive pressures, inventory concerns, fixed operations opportunities, and growth goals.
• Create customized marketing strategies that help dealers drive awareness, shopper engagement, traffic, leads, sales, and service revenue.
• Leverage iHeartMedia Automotive's comprehensive automotive marketing stack, including:
  • Broadcast Radio
  • Streaming Audio
  • Podcasts
  • Connected TV (CTV)
  • OTT Video
  • Social Media Solutions
  • Display Advertising
  • Influencer Marketing
  • Proprietary Automotive Audience Targeting
  • Automotive Attribution & Matchback Reporting
  • Dealer Traffic Generation Programs
  • Exclusive Automotive Consumer Insights & Research
  • Proprietary Automotive Advertising Solutions
• Utilize industry-leading automotive research resources, shopper insights, audience intelligence, and consumer behavior data to identify growth opportunities and build strategic recommendations.
• Present creative, innovative marketing ideas that dealers love and that help their stores stand out in highly competitive markets.
• Collaborate with automotive strategists, campaign specialists, creative teams, and product experts to develop integrated programs that deliver measurable business outcomes.
• Deliver compelling business presentations supported by market intelligence, automotive data, consumer insights, and performance reporting.
• Conduct ongoing business reviews and campaign recaps that clearly demonstrate results, ROI, and future growth opportunities.
• Consistently exceed revenue goals through consultative selling, exceptional client service, and long-term relationship development.

What You'll Need:

Automotive Expertise

• 3+ years of experience working directly with automotive dealerships, dealer groups, OEM programs, automotive agencies, automotive technology providers, or automotive marketing organizations.
• Proven experience managing advertising, marketing, or lead-generation programs for automobile dealers.
• Deep understanding of the dealership business and the factors that drive vehicle sales, service revenue, customer acquisition, and market share growth.
• Ability to confidently engage dealership ownership, executive leadership, and key decision-makers.
• Experience conducting face-to-face meetings with Dealer Principals, General Managers, Marketing Directors, and ownership groups.
• Understanding of automotive retail trends, dealer operations, consumer shopping behavior, and omni-channel marketing strategies.
• Familiarity with co-op compliance, attribution reporting, and performance-based marketing solutions is preferred.
• A genuine passion for the automotive industry and helping dealers succeed.

Consultative Selling & Relationship Building

• Proven ability to build trusted relationships through face-to-face client interactions.
• Strong consultative sales skills with a track record of identifying needs and developing customized marketing solutions.
• Comfortable presenting strategic recommendations to dealer ownership and executive leadership teams.
• Experience recommending and closing significant marketing investments.
• Excellent communication, negotiation, presentation, and storytelling skills.
• Highly competitive, self-motivated, and goal-oriented.
• Ability to build a book of business that consistently produces budget-beating results through prospecting, presenting, and closing integrated marketing programs.

Strategic & Creative Thinking

• Ability to develop unique marketing concepts and promotional ideas that drive dealership traffic and vehicle sales.
• Experience building and managing complex, integrated marketing campaigns across multiple channels.
• Strong understanding of how audio, digital, video, social, and emerging media channels influence automotive shoppers.
• Ability to translate research, data, and analytics into actionable business recommendations.
• A passion for solving business challenges and helping dealers outperform their competition.
• Creative thinker who enjoys bringing fresh ideas to dealers that generate excitement and results.

Technology & Organization

• Experience using Salesforce or comparable CRM platforms.
• Working knowledge of Microsoft Office applications.
• Strong analytical and organizational abilities.
• Ability to manage multiple clients, priorities, and sales opportunities simultaneously.
• Experience utilizing campaign analytics and reporting tools to demonstrate marketing effectiveness.

Requirements

• Valid driver's license and reliable transportation.
• Ability to travel throughout assigned territory and conduct regular in-person dealership visits.
• High School Diploma required; Bachelor's Degree preferred.
• Ability to work independently while collaborating effectively within a team environment.

What You’ll Get

• Unlimited earning potential through a highly competitive compensation plan and uncapped commission structure.
• Access to one of the most comprehensive automotive marketing platforms in the industry.
• Exclusive automotive products, data sources, and advertising solutions unavailable through traditional media providers.
• Industry-leading automotive research resources, shopper intelligence, and consumer insights.
• Advanced attribution and reporting capabilities that help prove campaign effectiveness.
• A comprehensive onboarding and training program designed to immerse you in our products, processes, and automotive sales strategies.
• Ongoing professional development and career growth opportunities.
• Eligibility for iHeartMedia's President's Club and CEO's Club recognition programs.
• Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, company holidays, wellness resources, and employee assistance programs.
• The support of a dedicated team of automotive specialists invested in your success.

Why iHeartMedia Automotive?

At iHeartMedia Automotive, you'll represent one of the most powerful and differentiated automotive marketing platforms in the industry.

You’ll have access to exclusive automotive advertising solutions, industry-leading research and consumer intelligence, proprietary audience targeting technologies, advanced attribution capabilities, and the scale of America's largest audio network.

Most importantly, you'll become a strategic growth partner to dealerships, helping them drive more traffic, sell more vehicles, improve market share, and achieve measurable business results. If you're looking for an opportunity to combine your automotive expertise with best-in-class marketing solutions, we want to hear from you.

What You’ll Bring