Automotive Digital Marketing Program Specialist

Shift Digital; Laguna Beach (CA); Vor Ort; USD 55.000 - 65.000; Vollzeit

Benefits dieser Stelle

Health benefits

10 paid holidays

Generous PTO

Office lunches

Snacks

Zusammenfassung

Shift Digital, based in Laguna Beach, CA, seeks a Program Specialist – West Coast Account to support an OEM Automotive Digital Marketing Program. You will analyze data, generate reports, create client presentations, and manage vendor relationships to improve performance across digital channels.

You will work with cross-functional teams, handle QA, and contribute to communications, marketing materials, and program innovations.

Qualifikationen

• Bachelor’s Degree required.
• 1-3 years of professional work experience in Marketing, Sales or related fields.
• Project Management and/or Account Management skills.
• Digital Marketing and/or Digital Analytics experience.
• Client support / presentation experience
• Detailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (including Pivot Tables and Pivot Charts).
• Candidates will be required to complete an Excel skills test.
• Strong written and verbal communication.
• Interpersonal skills to promote a collaborative team environment.
• Detail oriented, highly organized and self-motivated.
• Automotive experience is a plus.
• Understanding of the digital marketing space – Google/Meta Advertising and Website Experience.
• Entrepreneurial spirit with strong leadership skills.
• Desire to innovate and manage your own projects.

Aufgaben

• Provide support for an OEM Automotive Digital Marketing Program through data analysis, report generation, client presentations and vendor management.
• Monitor project status and open issues and identify opportunities to improve performance and efficiency across Digital Advertising, Website, and Dealer Tools.
• Work with internal and external teams to maintain and improve program-specific technology.
• Build engaging vendor relationships and help to ensure deliverables are met and vendor performance is in line with program expectations.
• Heavy use of Excel to churn, analyze and develop program performance reports weekly, monthly and quarterly reports.
• Assist the Program Manager in making recommendations using insights from your data analysis, and present to the client as requested.
• Provide analysis of product performance and services using a variety of industry leading analysis tools.
• Facilitate QA process for the digital advertising, website and tools programs, with the longer-term goal of leading QA activities on program solutions to be delivered to the client.
• Provide support in creating communication materials to help build awareness and confidence in your program include marketing, training, and reporting.
• Work collaboratively with the team to identify new products or data opportunities to improve the value of the program.
• Work with the dealer support team on important communication initiatives and help with issue resolution.

Kenntnisse

Project management

Account management

Digital marketing

Digital analytics

Client support/presentation

Microsoft Excel

Excel Pivot Tables

Verbal/written communication

Interpersonal skills

Detail-oriented

Automation/leadership

Automotive industry knowledge

Innovation/ownership of projects

Ausbildung

Bachelor’s Degree

Tools

Microsoft Excel

Pivot Tables

Jobbeschreibung

Shift Digital, based in Laguna Beach, CA, seeks a Program Specialist – West Coast Account to support an OEM Automotive Digital Marketing Program. You will analyze data, generate reports, create client presentations, and manage vendor relationships to improve performance across digital channels.

You will work with cross-functional teams, handle QA, and contribute to communications, marketing materials, and program innovations.