Audit Technology Marketing Strategy Director

EY; Detroit (MI); On-site; USD 129,000 - 255,000; Full time

Benefits offered by this job

Medical and dental coverage

Pension and 401(k) plans

Paid time off

Job summary

EY is seeking an Associate Director to design, develop, and implement the marketing strategy for audit technology marketing. You will drive market-facing programs that translate business strategy into scalable, measurable initiatives and lead cross-functional teams to deliver impact.

The role partners with senior leadership to align the audit technology narrative with the broader go-to-market approach, owning portfolio prioritization and ensuring disciplined execution across agency and internal

Qualifications

• BA/BS degree or relevant experience.
• No less than 8–10 years relevant experience.
• Usually has responsibility for three-to-five subordinate staff members. Frequently accomplishes day-to-day tasks through subordinate professionals with little direction.

Responsibilities

• Translate business priorities into a clear strategic marketing approach (target audiences, messaging direction, and activation roadmap) that guides team execution focused on audit technology.
• Develop and oversee market-facing strategy for audit technology marketing.
• Confidently serve as a strategic advisor to senior leadership (i.e. industry, service line, alliances, field or entrepreneurship) to shape market approach and activation.
• Own portfolio prioritization and trade-offs across initiatives; ensure the team focuses on the highest-impact work and reduces fragmentation/duplication.
• Manage agency and external partner relationships, anchored to specific business objectives, targeting and KPIs for each initiative.
• Partner with enabling teams (e.g., digital, marketing automation, analytics, communications, BD) to scale effective approaches and remove execution friction.
• Set strategic narrative and messaging frameworks for priority markets, growth themes and key offerings to ensure consistent, differentiated market presence.
• Ensure brand, quality, and risk alignment across outputs, applying appropriate governance and review disciplines.
• Set priorities, coach business leaders, and build a high-performing, inclusive team culture.
• Hold the team accountable to priorities, milestones, and performance outcomes; address execution gaps, remove blockers, and ensure follow-through.
• Build capability and capacity within the team through ongoing development, feedback, and modern marketing skill building.
• Serve as the trusted marketing advisor to senior business leaders to shape market-facing strategy and activation.
• Build and maintain deep, trusted relationships with key stakeholders and marketing leaders; drive alignment on priorities and decisions.
• Drive integration across marketing, BD, communications, and digital teams to deliver cohesive execution and a consistent market presence for audit technology.
• Represent marketing leadership in priority forums; influence decision-making through data, insight and clear recommendations.
• Demonstrated ability to use data, analytics, and technology to measure impact and optimize marketing investments.

Skills

B2B marketing

Go-to-market strategy

Executive presence

Team leadership

Education

BA/BS degree or relevant experience

Job description

EY is seeking an Associate Director to design, develop, and implement the marketing strategy for audit technology marketing. You will drive market-facing programs that translate business strategy into scalable, measurable initiatives and lead cross-functional teams to deliver impact.

The role partners with senior leadership to align the audit technology narrative with the broader go-to-market approach, owning portfolio prioritization and ensuring disciplined execution across agency and internal