Audience Strategy Director: U.S. & Mexico Growth

TelevisaUnivision; Miami (FL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

PTO

Tuition reimbursement

Wellness programs

401K

Life insurance

Health, dental and vision coverage

Job summary

TelevisaUnivision seeks a senior leader to drive audience strategy across the United States and Mexico, aligning business priorities with audience opportunities and media planning.

You will develop frameworks, personas, and segmentation models, partnering with Research and Analytics to translate consumer behavior into actionable recommendations. The role requires guiding cross-functional teams and influencing senior stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 10+ years in marketing strategy, media strategy, audience strategy, or related disciplines.
• Strong ability to translate business objectives and data into actionable strategies.
• Experience developing audience segmentation, personas, and journeys.
• Strong understanding of the media landscape across linear TV, streaming, digital, social.

Responsibilities

• Lead strategic planning and audience strategy across the U.S. and Mexico, aligning priorities with opportunities.
• Establish standardized planning frameworks, playbooks, and best practices across campaigns.
• Develop campaign strategies by connecting objectives, insights, marketplace dynamics, and media opportunities.
• Build audience architecture, personas, segmentation, and media profiles for audience-first marketing.

Skills

Audience strategy

Strategic planning

Executive communication

Stakeholder influence

Bilingual English/Spanish

Education

Bachelor’s degree in Marketing/Communications/Advertising

Tools

MS Excel

PowerPoint

Nielsen

MRI-Simmons

Job description

TelevisaUnivision seeks a senior leader to drive audience strategy across the United States and Mexico, aligning business priorities with audience opportunities and media planning.

You will develop frameworks, personas, and segmentation models, partnering with Research and Analytics to translate consumer behavior into actionable recommendations. The role requires guiding cross-functional teams and influencing senior stakeholders.