Audience Manager (Private Brands)

Home Depot; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

The Home Depot seeks a Marketing Manager to drive enterprise brand strategy through integrated initiatives across channels. This key role will collaborate with various teams to enhance customer engagement and optimize brand recognition in the retail sector. Candidates should have substantial marketing experience and the ability to translate insights into actionable strategies.

Qualifications

• 5+ years of marketing, communications, or media planning experience.
• Strong ability to connect business goals with communication strategies.
• Interest in technology and media developments impacting brand communications.

Responsibilities

• Lead and support cross-functional project teams for marketing initiatives.
• Manage marketing programs throughout their project lifecycle.
• Design customer and market analysis for brand strategy development.

Skills

Communication

Project Management

Brand Management

Analytical Skills

Education

Bachelor's Degree

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

This role supports the Audience strategy of Expanded Enterprise initiatives.The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals.

This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.
The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world's leading retailers.

Key Responsibilities:

• 10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates
• 10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
• 20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
• 60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

Direct Manager/Direct Reports:

• This position typically reports to Director of Marketing
• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Excellent written and verbal communication skills
• A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
• The ability to link business goals to communication strategies and creative concepts
• A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders
• A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape
• Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict