Audience Insights Lead

Unity Enterprise; Northern, New York (KY, NY); Hybrid; USD 139,000 - 265,000; Full time

Benefits offered by this job

Health insurance

Employee stock ownership

Generous vacation days

Commuting subsidy

Job summary

Unity is seeking an Audience Insights Lead to build our audience intelligence from the ground up, turning research, product data, and social listening into clear, confident answers for business decisions.

You will set the methodology, select research partners, and become the directional lead executives turn to for understanding what our audiences really think. This role reports to the leadership team and oversees a strategic program.

Qualifications

• Effective written and verbal communication with the ability to translate findings into business recommendations.
• Experience with brand and research methodology.
• Enthusiasm for using AI tools in day-to-day analysis and workflow.
• Curious approach to understanding what people need to know and convey.

Responsibilities

• Lead Unity's audience insight capability end to end, including a continuous research program.
• Select and manage external research vendors and budgets.
• Set the methodology and precision standards for commissioned research.
• Own Unity's standing perception tracking study and related metrics.
• Integrate research, product usage data and social listening into a single insight set.
• Present findings and recommendations to senior leadership, challenging assumptions when needed.

Skills

Communication

Brand research

Methodology design

AI in analytics

Tools

Social listening tools

Job description

## Audience Insights LeadApply: New York, NY, USA: Remote, USA: Full time: Posted Yesterday: JOBREQ-2616589## **The opportunity**Unity is searching for an Audience Insight Lead to build our audience insight capability from the ground up - turning research, product data, and social listening into the kind of clear, confident answers that change real business decisions. You will set the methodology, choose the research partners, and become the directional lead senior leaders turn to when they want to know what our audiences really think. If you love finding the story inside the data and collaborating with executives to tell that story, we want you to join us.## **What you'll be doing*** Responsible for leading Unity's audience insight capability end to end, including a continuous research program* Select and manage external research vendors, including ownership of the associated budget* Set the methodology and precision standards required before any research is commissioned* Own Unity's standing perception tracking study and the metrics we use to measure developer and customer goodwill, understanding of strategy, and internal trust* Bring together research, product usage data, and social listening into a single, coherent set of insights* Build the frameworks and measures Unity uses to track audience sentiment* Present findings and recommendations directly to senior leadership, including perspectives that challenge existing assumptions## **What we're looking for*** Effective written and verbal communication, with the ability to translate technical findings into clear business recommendations* Experience with brand and research methodology* Enthusiasm for using AI tools as a core part of your day-to-day analysis and workflow* An inquisitive, curious approach to understanding what people actually need to know* Comfort presenting insights and recommendations directly to senior leaders, including views that may challenge prevailing assumptions## **You might also have*** Experience commissioning or managing brand or perception tracking studies* Familiarity with social listening or community sentiment tools* Experience building a small team or mentoring others in a research or insights functionBase Salary Range: We determine the base salary range for this role based on your primary work location:Zone A: $139,400 - $209,000 USD grossZone B: $157,500 - $236,300 USD grossZone C: $177,000 - $265,400 USD gross *This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.* **Benefits** At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program **Life at Unity** Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com. *Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.* *If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out* *this form* *to let us know.* *This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.* *Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity. Your privacy is important to us. Please take a moment to review our**Prospect* *and**Applicant* *Privacy Policies. Should you have any concerns about your privacy, please contact us at [e-mail].*