Audience Growth Program Manager

(EDO) Entertainment Data Oracle, Inc.; Dallas (TX); On-site; USD 103,000 - 150,000; Full time

Benefits offered by this job

100% medical and dental insurance

Dependent care reimbursement

Paid disability

Job summary

Alliance Defending Freedom is seeking an Audience Growth Program Manager to own audience growth initiatives, drive strategy from data to action, and partner with project managers, vendors, and agencies to meet campaign objectives.

The role emphasizes marketing strategy, data-driven optimization, and managing budgets while delivering clear briefs and results across multiple channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities

• Guide brand and media-buy contracts through legal review and approval.
• Turn campaign testing and learnings into sharper audience growth and content strategy.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations.
• Write clear, compelling marketing briefs for internal and external partners.
• Collaborate with cross-functional teams to drive audience growth strategy and reporting.
• Build and maintain strong vendor and agency relationships.
• Manage delivery schedules for ads, mail, and other content across teams and partners.
• Track campaign costs against budget and reconcile spend.

Skills

Vendor management

Campaign data analysis

Marketing briefs

Cross-functional collaboration

Digital marketing basics

Campaign optimization

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Team Overview

As the Audience Growth Program Manager at ADF, you'll report to the Director of Audience Growth, owning audience growth programs that raise awareness of ADF, engage potential donors, and inspire them to make their first gift. From managing brand and media-buy contracts through legal review to translating campaign learnings into sharper audience strategy, you'll turn data into action and strategy into results. You'll partner closely with project managers, vendors, and agencies to drive plans across the finish line, write marketing briefs that keep internal teams and external partners aligned, and help ensure program budgets and results are tracked with precision.

The ideal candidate thrives at the intersection of marketing strategy, data, and execution, and is ready for their work to fuel a mission that matters.

Key Responsibilities

• Guide brand and media-buy contracts through legal review and approval, collaborating with the marketing team to keep tracking terms, timelines, and deliverables on schedule.
• Turn campaign testing and learnings into sharper audience growth and content strategy, translating campaign results into concrete improvements for future content and targeting.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations that boost donor acquisition and engagement across conventional channels and sponsored marketing events.
• Organize, edit, and, when needed, write clear, compelling marketing briefs that align internal teams and external partners around campaign objectives, audience, and deliverables.
• Partner closely with the Audience Growth team, project managers, Marketing Operations, and Data teams to drive audience growth strategy plans forward, keeping deliverables, dependencies, and timelines on track, while ensuring accurate, timely campaign and program reporting.
• Build and support strong vendor and agency relationships.
• Establish and manage delivery schedules for ads, mail, and other campaign content across internal teams and outside partners.
• Track campaign costs against budget and reconcile spend to keep programs on target.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of comparable marketing, agency, or program management experience.
• Demonstrated experience managing vendors, contractors or marketing agencies, including establishing contracts approved by legal.
• Experience writing and organizing clear, compelling marketing briefs.
• Experience using campaign and audience data to make optimization recommendations.
• Strong organizational and program-management skills, with the ability to juggle multiple concurrent strategy plans and campaigns.
• Ability to partner cross-functionally with project managers, marketing operations, and data teams to deliver results.
• Familiarity with digital marketing, connected television, and/or direct mail production.

Preferred Qualifications

• Experience with Salesforce, specifically Salesforce Marketing Cloud
• Experience with Google Analytics

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

Alliance Defending Freedom 50.1K subscribers

Statement of Faith

I believe in God, the Father almighty, creator of heaven and earth.
I believe in Jesus Christ, his only Son, our Lord,
who was conceived by the Holy Spirit,
born of the Virgin Mary,
suffered under Pontius Pilate,
was crucified, died, and was buried;
On the third day he rose again; he ascended into heaven,
he is seated at the right hand of the Father,
and he will come to judge the living and the dead.
I believe in the Holy Spirit,
the holy catholic Church,
the communion of saints,
the forgiveness of sins,
the resurrection of the body,
and the life everlasting.
Amen.

Doctrinal Distinctives

• We believe in the spiritual unity and equality of believers in our Lord Jesus Christ.
• We believe that the Lordship of Christ requires us as disciples to seek to conform our actions, thoughts, and desires in obedience to Him.
• We believe God creates each person with an immutable biological sex — male or female — that reflects the image and likeness of God.
• We believe God designed marriage as a unique conjugal relationship joining one man and one woman in a single, exclusive, life-long union, and God intends sexual intimacy only to occur within that relationship.
• We believe God endows all human life with inherent dignity, and it must be respected and protected from conception to natural death.
• We believe that God has endowed all humans with the natural, and inalienable right of religious freedom to believe, pursue truth, and live within ordered liberty such that no civil government may justly infringe upon it.
• We believe God, through His Son, Jesus Christ, calls all of us to deny ourselves, take up our cross, and follow Him, knowing that He promises us abundant and eternal life.

Virginia Salary Range

$103,000 - $150,000 USD