Audience Growth Analyst

Sotheby's Institute of Art; New York (NY); On-site; USD 60,000 - 67,000; Full time

Benefits offered by this job

Discretionary bonus

Benefits package

Job summary

Sotheby's Institute of Art is hiring a Junior SEO Audience Growth Associate to assist the Search Audience Senior Manager. You will optimize SEO strategies, craft optimized content, and analyze performance to attract qualified buyers and sellers in key luxury categories.

You’ll gain exposure to copywriting, data-driven marketing, and analytics while contributing to Sotheby’s Luxury Division. This is a growth-focused role in a renowned brand with opportunities to develop in SEO and content

Qualifications

• 1-2 years of experience in copywriting or SEO copywriting.
• A passion for the luxury industry and its dynamics.
• Data-driven, detail-oriented and able to translate analytics into insights.
• Strong communication skills and ability to prioritize tasks for a fast-paced environment.

Responsibilities

• Assist in keyword position tracking and analysis for luxury categories using SEMrush.
• Support the development and maintenance of SEO performance dashboards in Adobe Analytics.
• Help implement SEO strategies to improve rankings and organic traffic for luxury pages.
• Collaborate with content marketing to create optimized, keyword-driven content.
• Write and refine engaging copy for evergreen content, leveraging AI tools.
• Conduct competitive analysis to identify trends and opportunities in luxury.
• Prepare monthly performance updates and align with internal stakeholders.

Skills

Copywriting

SEO copywriting

Data-driven marketing

Analytics

Communication

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

SEMrush

Google Analytics

Adobe Analytics

Job description

About Sotheby's

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

About Sotheby's

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

The Role

As a Junior SEO Audience Growth Associate, you will support the Search Audience Senior Manager in driving search traffic growth for Sotheby’s Luxury Division. You’ll assist in optimizing SEO strategies, creating and refining SEO-focused content, and analyzing performance data to help attract and engage qualified buyers and sellers across key luxury categories. This is an exciting opportunity to contribute to a renowned brand while further developing your skills in SEO, copywriting, and data-driven marketing.

Responsibilities

• Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush.
• Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance.
• Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
• Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
• Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
• Conduct competitive analysis to identify trends and opportunities within the luxury market.
• Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
• Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.

You’ll Be Successful If

• You have 1-2 years of experience in copywriting, SEO copywriting, or a related role.
• You have a passion for the luxury industry and an understanding of its dynamics and trends.
• You are data-driven, detail-oriented, and skilled at translating analytics into actionable insights.
• You are an effective communicator with strong organizational skills and the ability to prioritize tasks.
• You thrive in a fast-paced environment and are proactive, adaptable, and collaborative.

Ideal Experience & Competencies

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
• Proven ability to write compelling, optimized content for digital platforms.
• Basic knowledge of content management systems (CMS) and a willingness to deepen your expertise.
• Familiarity with AI-driven content tools and their applications in SEO.
• A proactive approach to problem-solving and an eagerness to learn and grow in the SEO space.

The proposed base salary for this position ranges from $60,000—$67,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

To view our Candidate Privacy Notice for the US, please click here.

To view our Candidate Privacy Notice for the UK, Hong Kong, France and Switzerland, please click here.

The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.