Audience Engagement Manager, LiveNOW from FOX

fox com; Orlando (FL); On-site; USD 80,000 - 90,000; Full time

Job summary

FOX Television Stations is seeking an Audience Engagement Manager for LiveNOW from FOX to drive multi-platform growth across YouTube, TikTok, Instagram, Facebook, Threads, and X. You will bring editorial judgment and platform expertise to live and vertical formats, partnering with editors to maximize reach while maintaining journalistic integrity.

You’ll lead strategy, craft best-practice playbooks, and translate performance data into actionable insights that scale across the team.

Qualifications

• Experience leading digital audience growth strategies for news content, with live experience a plus.
• Strong understanding of editorial decision-making and platform performance.
• Deep knowledge of YouTube (live + VOD + Shorts) and social platforms (TikTok, Instagram, Facebook, X, Threads).
• Proven ability to create or guide compelling, platform-native content, especially in live and vertical formats.
• Ability to build trust quickly and influence teams without direct authority.
• Strong communicator who delivers clear, data-backed guidance.
• Experience building workflows or playbooks that scale across a team.
• Data-driven mindset with sharp editorial instincts.

Responsibilities

• Lead multi-platform strategy across YouTube, TikTok, Instagram, Facebook, Threads, X and emerging platforms.
• Drive strategy across live streams, long-form video, and Shorts.
• Provide editorial judgment on how breaking news is presented across platforms.
• Lead how we package and distribute live breaking news in the moment.
• Establish efficient, repeatable workflows for producers and hosts.
• Coach and empower hosts and producers with actionable guidance backed by data.
• Translate performance data into clear takeaways and scale successful ideas.

Skills

Audience growth strategy

Social media strategy

Editorial judgment

Platform-native storytelling

YouTube expertise

Cross-platform distribution

Data-driven guidance

Communication

Job description

OVERVIEW OF THE COMPANY

Fox TV StationsFOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.

JOB DESCRIPTION

LiveNOW from FOX is looking for an Audience Engagement Manager to help define how live, breaking news reaches and resonates with audiences across YouTube, TikTok, Instagram, Facebook, Threads, X—and whatever comes next.

As the Audience Engagement Manager, you will be at the center of our distribution strategy—focused on growing reach, deepening engagement, and unlocking new audiences through smart, platform-native storytelling. You’ll be a key partner to our editorial team—bringing news judgment, content presentation and platform expertise to how we show up on all social platforms.

Reporting to the VP of LiveNOW, you will serve as a motivating, credible partner who provides clear, actionable guidance grounded in data, and help the entire team elevate how we reach audiences.

A SNAPSHOT OF YOUR RESPONSIBILITIES

Lead Multi-Platform Strategy

• Own and evolve LiveNOW’s presence across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms
• Continuously evaluate where audiences are going—and ensure LiveNOW is showing up with purpose and impact
• Shape how LiveNOW shows up in vertical video ecosystems (TikTok, Reels, Shorts)

Win on YouTube

• Drive strategy across live streams, long-form video, and Shorts
• Guide content team on packaging, programming, and presentation—including titles, thumbnails, descriptions, and live decisions that drive reach and watch time

Bring Editorial Judgment to Social

• Act as a trusted editorial voice in how breaking news is presented across platforms
• Help team understand what works—and what doesn’t, balancing platform performance with journalistic integrity
• Provide clear guardrails on tone, framing, and platform-appropriate storytelling

Drive Live & Real-Time Execution

• Lead how we package and distribute live breaking news in the moment
• Partner closely with the team and editorial leaders to make fast, informed decisions during major news events

Build Workflows That Scale

• Establish efficient, repeatable workflows that make it easy for producers and hosts to execute strong social and YouTube content
• Create clarity—so teams know what to do, when to do it, and why it matters

Coach, Motivate & Empower the Team

• Serve as a trusted, motivating partner to hosts and producers—someone they rely on for smart, practical guidance
• Lead through influence by delivering crisp, actionable recommendations backed by performance data
• Equip the team with clear playbooks, best practices, and ongoing feedback that drive results

Turn Insights Into Action

• Analyze performance across platforms and translate data into clear, digestible takeaways
• Identify trends, test new ideas, and quickly scale what works across the team
• Keep the team engaged with updated performance data on progress to KPI goals

WHAT YOU WILL NEED

• Experience leading successful digital audience growth strategies, including social media and YouTube, with emphasis on news content (live is a plus!)
• Strong understanding of both editorial decision-making and platform performance
• Deep knowledge of YouTube (live + VOD + Shorts) and social platforms including TikTok, Instagram, Facebook, X, Threads
• Proven ability to create or guide compelling, platform-native content, especially in live and vertical formats
• Ability to build trust quickly and influence teams without direct authority
• Strong communicator who can deliver clear, concise, and data-backed guidance
• Experience building workflows, playbooks, or systems that scale across a team
• Data-driven mindset with sharp editorial instincts
• Curiosity for emerging platforms, news formats, and audience behaviors

Why LiveNOW from FOX

At LiveNOW, you’ll be part of a team redefining how news is delivered in the digital era. We bring audiences live, unfiltered news and events from around the country in real time—no scripts, no anchors, just the story as it unfolds. With millions of viewers tuning in across multiple platforms, this is your chance to help shape the future of live digital journalism.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $80,000.00-90,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.