Audience Engagement Manager, LiveNOW from FOX

FOX News Channel; Florida; On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Paid time off

Job summary

FOX News Channel is looking for an Audience Engagement Manager to shape live, breaking news delivery on platforms like YouTube, TikTok, and more. You will lead LiveNOW’s digital strategy, ensuring impactful audience engagement through innovative storytelling.

The ideal candidate will have experience with digital growth strategies, particularly in news content, coupled with strong editorial skills and a data-driven mindset. The position is based in Florida with a competitive salary range of $80,000.00–$90,000.00 and a comprehensive benefits package.

Qualifications

• Experience leading successful digital audience growth strategies, including social media and YouTube.
• Strong understanding of both editorial decision-making and platform performance.
• Proven ability to create or guide compelling, platform-native content.

Responsibilities

• Own and evolve LiveNOW’s presence across various platforms.
• Act as a trusted editorial voice for breaking news on social platforms.
• Guide content team on packaging, programming, and presentation.

Skills

Digital audience growth strategies

Editorial decision-making

Knowledge of YouTube

Social media expertise

Strong communication skills

Data-driven mindset

Job description

OVERVIEW OF THE COMPANY

Fox TV Stations FOX Television Stations owns and operates 29 full‑power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest DMAs and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). 18 are affiliated with the FOX Network. Our stations collectively produce approximately 1,200 hours of local news every week and leverage viewer, distributor and advertiser demand for the FOX Network’s national content.

JOB DESCRIPTION

LiveNOW from FOX is looking for an Audience Engagement Manager to help define how live, breaking news reaches and resonates with audiences across YouTube, TikTok, Instagram, Facebook, Threads, X—and whatever comes next. As the Audience Engagement Manager, you will be at the center of our distribution strategy—focused on growing reach, deepening engagement, and unlocking new audiences through smart, platform‑native storytelling. You’ll be a key partner to our editorial team—bringing news judgment, content presentation and platform expertise to how we show up on all social platforms. Reporting to the VP of LiveNOW, you will be a motivating, credible partner who provides clear, actionable guidance grounded in data and helps the entire team elevate how we reach audiences.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Lead Multi‑Platform Strategy – Own and evolve LiveNOW’s presence across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms. Continuously evaluate where audiences are going—and ensure LiveNOW is showing up with purpose and impact.
• Shape how LiveNOW shows up in vertical video ecosystems (TikTok, Reels, Shorts)
• Win on YouTube
• Drive strategy across live streams, long‑form video, and Shorts
• Guide content team on packaging, programming, and presentation—including titles, thumbnails, descriptions, and live decisions that drive reach and watch time
• Bring Editorial Judgment to Social – Act as a trusted editorial voice in how breaking news is presented across platforms. Help the team understand what works—and what doesn’t—balancing platform performance with journalistic integrity. Provide clear guardrails on tone, framing, and platform‑appropriate storytelling.

What You Will Need

• Experience leading successful digital audience growth strategies, including social media and YouTube, with emphasis on news content (live is a plus!).
• Strong understanding of both editorial decision‑making and platform performance.
• Deep knowledge of YouTube (live+VOD+Shorts) and social platforms including TikTok, Instagram, Facebook, X, Threads.
• Proven ability to create or guide compelling, platform‑native content, especially in live and vertical formats.
• Ability to build trust quickly and influence teams without direct authority.
• Strong communicator who can deliver clear, concise, and data‑backed guidance.
• Experience building workflows, playbooks, or systems that scale across a team.
• Data‑driven mindset with sharp editorial instincts.
• Curiosity for emerging platforms, news formats, and audience behaviors.

PAY & BENEFITS

Pay range for this role: $80,000.00–$90,000.00 annually, dependent on education, skills, experience, and location. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

EEO STATEMENT

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.