Audience Development Manager

FOX News Channel; Chicago (IL); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Job summary

FOX News Channel in Chicago is seeking an Audience Development Manager to spearhead engagement strategies for digital platforms. The ideal candidate will collaborate with multiple teams to boost content visibility, utilizing analytics and SEO best practices.

Compensation ranges from $100,000 to $115,000 annually, alongside various benefits. Proven experience in digital marketing and leadership is critical for success in this role.

Qualifications

• Extensive experience in digital marketing or audience development.
• Proven track record of using analytics to drive engagement and platform growth.
• Knowledgeable in SEO and best practices for content dissemination.
• Experience in leading project-based initiatives, particularly with a focus on sports or event marketing.
• Strong understanding of content management systems and user experience design.
• Superior leadership capabilities and the ability to collaborate effectively with multiple teams.

Responsibilities

• Collaborate with the Executive Producer and Managing Editor to boost content and engage new audiences.
• Utilize analytics for performance monitoring and data-driven growth decisions.
• Refine user experience for various digital properties.
• Enforce SEO best practices for discoverability and search rankings.
• Curate and strategize the social media presence.
• Determine impactful editing and posting strategies with the news department.
• Maximize resource use for projects like the NFL season.
• Collaborate with Creative Team on the look of Fox Chicago's digital platforms.
• Develop and implement profitable client campaigns with the sales team.
• Maintain knowledge of the Chicago market and audience demographics.

Skills

Digital marketing

Analytics

SEO best practices

Project-based initiatives

Content management systems

Leadership

Job description

Company Overview

Fox TV Stations FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.

Position Overview

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies for digital platforms, optimizing content distribution and user experience to bolster viewership and foster a wider audience base.

Key Responsibilities

• Collaborate with the Executive Producer, Streaming and Managing Editor to boost selected content and reach new audiences, expand our reach and retain fans.
• Utilize analytics to monitor performance and engagement, making data‑driven decisions for platform growth.
• Refine user experience for various digital properties, ensuring cohesive and engaging presentation of news content.
• Enforce SEO best practices to enhance discoverability and search rankings of stories and posts.
• Curate and strategize social media presence.
• Cooperate with news department to determine impactful editing and posting strategies that drive unique views and total view time.
• Orchestrate comprehensive projects, like the NFL season, to maximize the use of market assets and attract viewership.
• Work together with the Creative Team and News to determine the look and feel of Fox Chicago’s digital platforms.
• Work with sales team to develop and implement profitable client campaigns, using creative content integrations.
• Maintain an in-depth knowledge of the Chicago market and broader domestic audience demographics.

Qualifications

• Extensive experience in digital marketing or audience development.
• Proven track record of using analytics to drive engagement and platform growth.
• Knowledgeable in SEO and best practices for content dissemination.
• Experience in leading project‑based initiatives, particularly with a focus on sports or event marketing.
• Strong understanding of content management systems and user experience design.
• Superior leadership capabilities and the ability to collaborate effectively with multiple teams.

Equal Opportunity Employment

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Compensation & Benefits

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $100,000.00-115,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.