Audience Data Analyst, Opinion
Dow Jones & Company
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Benefits offered by this job
Job summary
The Wall Street Journal is seeking an Audience Data Analyst based in New York to support audience reporting and editorial performance tracking. The role reports to the Manager of Audience Data Analysis and Insights and involves translating audience behavior into clear takeaways for editorial leadership across web, apps, newsletters, video, and podcasts.
You will extract, validate, and analyze data using SQL in Snowflake, build dashboards in Tableau, and contribute to weekly and monthly analytics
Qualifications
- 1–4 years of professional experience in data analytics, digital analytics, or BI, preferable in media or subscription.
- Proficiency in writing SQL queries to aggregate, filter, and join multi-table datasets.
- Experience developing and updating data visualizations and dashboards in Tableau.
- Knowledge of GitHub for basic version control and documentation.
- Experience with AI-assisted productivity tools such as Claude or Glean preferred.
- Familiarity with Python or dbt preferred.
- Strong attention to detail and proactive communication about progress.
- Interest in news and opinion journalism and alignment with the Opinion section standards.
Responsibilities
- Extract, validate, and analyze reach, engagement, and subscription data using SQL in Snowflake.
- Build, update, and maintain dashboards and views in Tableau.
- Support weekly analytics reports and monthly performance summaries, taking ownership of processes.
- Monitor audience interactions, loyalty, and how content converts to subscribers across formats.
- Pull performance data from Adobe Analytics, Parse.ly, YouTube Studio, TikTok Studio, and Meta Business Suite.
- Assist with data quality assurance and validate metrics across dashboards and warehouse data.
- Contribute to code updates and documentation in GitHub.
Skills
Tools
Job description
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
The WSJ Opinion section has long served as a forum for intelligent, values-driven commentary, dedicated to advocating a consistent philosophy that can be summed up as 'free markets, free people.' While we aim to persuade, every word we publish is the product of rigorous reporting, research and debate. WSJ Opinion offers sharp, original analysis and strong points of view on the news of the day. This position supports the Opinion section's audience data and insights work.
The Wall Street Journal's Opinion section is seeking an Audience Data Analyst based in New York to support our audience reporting and editorial performance tracking. Reporting directly to the Manager of Audience Data Analysis and Insights, you will be responsible for tracking audience trends, updating reporting dashboards, and translating audience behavior into clear takeaways for editorial leadership. You will assist in compiling recurring reports and ad-hoc analyses covering Opinion, Free Expression, Books and Arts in Review across web, mobile apps, newsletters, video, and podcasts. This is a hybrid role based in New York, with an expectation of working in the office three days per week.
- Extract, validate, and analyze reach, engagement, and subscription data from Snowflake using SQL to support editorial decision-making.
- Help build, update, and maintain dashboards and reporting views in Tableau.
- Support the Manager of Audience Data Analysis and Insights in compiling the recurring weekly analytics report and monthly performance summaries, with the expectation of taking ownership of these reporting processes.
- Monitor audience interaction, visitor loyalty, and how effectively content converts visitors into subscribers across articles, newsletters, video series, and podcasts.
- Utilize Adobe Analytics, Parse.ly, and native analytics tools from platforms such as YouTube Studio, TikTok Studio, and Meta Business Suite to pull performance data
- Assist with data quality assurance, reviewing query outputs and validating metrics between reporting dashboards and warehouse data sources.
- Contribute to code updates and documentation following team version control practices in GitHub.
- 1-4 years of professional experience in data analytics, digital analytics, or business intelligence, preferably in a media, publishing, or subscription environment.
- Proficiency in writing SQL queries to aggregate, filter, and join multi-table datasets.
- Experience developing and updating data visualizations and dashboards in Tableau.
- Knowledge of GitHub for basic version control and documentation.
- Experience working with audience, subscription, or editorial performance data preferred.
- Experience using AI-assisted productivity tools such as Claude or Glean preferred.
- Familiarity with Python or dbt preferred.
- Strong attention to detail, with a focus on data accuracy and proactive communication regarding task progress.
- An interest in news and opinion journalism, and an appreciation for the Opinion section's editorial standards and philosophy.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under you
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