Audience Analytics Manager

Omnicom Media; New York (NY); Hybrid; USD 90,000 - 105,000; Full time

Job summary

Omnicom Media seeks a skilled analytics professional to partner with clients, lead multi-project engagements, and drive audience strategies using first-party CRM data. You will create roadmaps for audience solutions and deliver reports and dashboards that translate data into actionable insights.

You will mentor junior staff, collaborate across planning and programmatic teams, and apply advanced analytics to uncover media opportunities while enhancing the department's capabilities.

Qualifications

• Bachelors in a quantitative or science discipline preferred (Statistics, Mathematics, Economics, Engineering, Information Systems).
• 5-7 years experience in Analytics required.
• Media Agency or Media Technology background required.
• Experience in developing and managing project plans and/or roadmaps.
• Proficiency in SQL, R or Python strongly preferred.
• Strong Excel expertise with complex formulas and data automation (VBA preferred).
• Experience with Media Ad Server, Platforms, Website data preferred.
• Knowledge of modeling techniques (Regression, Exponential Smoothing, ARIMA, Decision Trees, Random Forest).

Responsibilities

• Serve as a strategic partner aligning audience analytics with client goals.
• Lead complex client engagements across diverse projects related to the client’s data management platform.
• Oversee audience creation by developing and maintaining project roadmaps for custom audience solutions.
• Contribute to development and enhancement of audience analytics services including reports and dashboards.
• Generate data visualizations and insights from multiple data sources including first-party CRM data.
• Collaborate with planning, strategy, research, programmatic and investment teams to drive business improvements.
• Mentor and manage junior team members in analytical and professional domains.
• Apply independent critical thinking to uncover media and marketing opportunities from analyses.
• Contribute to the department’s capabilities and understanding of media and communications channels.

Job description

Serve as a strategic partner in aligning audience analytics with client’s business goals and objectives

Lead complex client engagements across variety of projects related to the client’s data management platform

Oversee audience creation process by developing and maintaining project roadmaps tracking the development and deployment of custom audience solutions

Contribute to the continued development and enhancement of audience analytics services including building of reports and dashboards

Generate effective data visualizations and analytical insights from multiple data sources including first party CRM data

Collaborate with planning, strategy, research, programmatic and investment teams to effect improvements on our client’s business goals

Mentor and manage junior team member’s development in Analytical and Professional realms

Apply substantial amounts of independent critical thinking, and from the analyses, uncover media and marketing communications opportunities

Contribute to the department’s overall capabilities and understanding of media and communications channels

Qualifications

• Bachelors in Quantitative or Science Discipline (Statistics, Mathematics, Economics, Engineering, Information Systems Preferred)
• 5-7 years experience required in Analytics
• Media Agency or Media Technology Background required
• Experience in developing and managing project plans and/or project roadmaps
• Proficiency in SQL, R or Python strongly preferred
• Strong Expertise in Excel required (Complex formula & data automation skills required, VBA coding preferred)
• Experience working with Media Ad Server, Platform, Website data preferred
• Basic understanding of modeling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, Random Forest etc.

$90,000-$105,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.