Athletics Marketing and Social Media Specialist

University of Missouri-Columbia; Columbia Township (MO); On-site; USD 52,000 - 58,000; Full time

Job summary

The University of Missouri-Columbia is seeking an Athletics Marketing and Social Media Specialist to oversee marketing initiatives for all assigned sports. This role involves managing social media accounts, developing promotional plans, and collaborating with various departments to enhance the fan experience.

Benefits

Comprehensive benefits package

Educational fee discounts

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• At least 2 years of experience in similar roles.

Responsibilities

• Overseeing marketing, social media, advertising, and promotional planning for Mizzou Athletics.
• Developing marketing plans to increase awareness and attendance for sports.
• Creating content for social media accounts to enhance fan interaction.

Skills

Interpersonal skills

Organizational skills

Communication skills

Education

Bachelor's degree

Job description

Athletics Marketing and Social Media Specialist

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Job Description

Reporting to the Assistant Athletic Director of Marketing, the Assistant Director of Marketing position serves as the marketing director and game director for all assigned sports. This position will also oversee the Mizzou Athletics main account on Facebook, X, and Instagram. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management and tickets sales/operations. Includes oversight of interns and student volunteers for gameday and marketing plan execution.

Hiring Department

Intercollegiate Athletics

Job Description

Reporting to the Assistant Athletic Director of Marketing, the Assistant Director of Marketing position serves as the marketing director and game director for all assigned sports. This position will also oversee the Mizzou Athletics main account on Facebook, X, and Instagram. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management and tickets sales/operations. Includes oversight of interns and student volunteers for gameday and marketing plan execution.

Duties Will Include But Not Limited To

Developing and implementing marketing, branding and promotional plans for assigned sports to increase awareness, attendance and revenue.

Preparing and executing detailed game presentation plans to direct music, video content, public address announcements, spirit squads and other resources to deliver a high-quality fan experience for assigned sports.

Create and collaborate to execute a vision for the @MizzouAthletics social media accounts including fan storytelling, student-athlete promotion, atmosphere clips and marketing upcoming events.

Cultivating relationships with campus partners to identify mutually beneficial programming for Mizzou students around home athletic events.

Collaborating with assigned sports and other external units of the athletic department to ensure cohesive messaging across all platforms.

Planning and assisting with community outreach and grassroots marketing programs to create excitement for Mizzou athletics.

Updating select content on MUTigers.com to deliver timely and relevant information to fans, ticketholders, donors and students.

Other duties as assigned.

Knowledge, Skills And Abilities

• Excellent interpersonal, organizational, and communication skills, including both verbal and written
• Ability to work independently, set priorities and think critically
• Ability to work well with others and comfortable taking initiative
• Ability to have a professional image and demeanor
  
  

Shift

Monday – Friday, 8:00am-5:00pm; Nights, Weekends, and Travel as required.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

Experience in sports marketing is preferred.

Anticipated Hiring Range

Salary Range: $52,915 - $58,000

Grade: GGS 9E

University Title: STRATEGIC COMMUNICATIONS CONSULTANT

Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations, Writing/Editing, and Marketing

• Industries

  Higher Education and Research Services

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