Athletics External Relations & Fundraising Lead

Barton College; Wilson (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Barton College in Wilson, NC seeks an Assistant Athletic Director for External Relations to advance the athletics program through alumni, donor and community engagement. You will shape a comprehensive external relations strategy and collaborate with Advancement, Communications, Admissions, and campus leadership to tell the stories of student-athletes and secure support.

The role requires strong relationship-building, fundraising experience, and the ability to work evenings and weekends for

Qualifications

• Bachelor’s degree from an accredited institution.
• Experience in athletics administration, advancement, fundraising, marketing, communications, public relations, development, or a related field.
• Strong written, verbal, interpersonal, and organizational skills.
• Ability to develop and maintain productive relationships with a wide range of constituents.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Ability to work evenings and weekends as required by athletic events and departmental activities.
• Commitment to the educational mission of a small college and the holistic development of student-athletes.

Responsibilities

• Develop and implement a comprehensive external relations strategy for the athletics department.
• Build and maintain strong relationships with alumni, donors, parents, fans, community leaders, businesses, and corporate partners.
• Assist with athletics fundraising initiatives, including annual giving, major gifts, special campaigns, and athletic-specific fundraising events
• Identify and cultivate corporate sponsorship opportunities and develop mutually beneficial partnerships with local and regional businesses.
• Coordinate athletics alumni and donor engagement activities, including reunions, recognition events, receptions, and special events.
• Work closely with the college’s Advancement and Communications teams to align athletics fundraising, marketing, and engagement efforts with institutional priorities.
• Develop compelling stories and communications highlighting student-athletes, coaches, teams, academic achievements, community service, and institutional accomplishments.
• Oversee or assist with athletics social media, digital communications, newsletters, email campaigns, and other external-facing communications.
• Serve as a public-facing representative of the athletics department at campus, alumni, community, and athletic events.

Skills

Strong communication skills

Interpersonal skills

Organizational skills

Education

Bachelor’s degree

Tools

CRM systems

Donor management software

Athletics management systems

Job description

Barton College in Wilson, NC seeks an Assistant Athletic Director for External Relations to advance the athletics program through alumni, donor and community engagement. You will shape a comprehensive external relations strategy and collaborate with Advancement, Communications, Admissions, and campus leadership to tell the stories of student-athletes and secure support.

The role requires strong relationship-building, fundraising experience, and the ability to work evenings and weekends for