ATHLETES FIRST BRAND AMBASSADOR Penn State University

Athletes First; State College (Centre County); On-site; USD 20,664 - 27,552; Part time

Job summary

Athletes First is seeking a College Ambassador for the Tailgate Tour to raise brand awareness on campus ahead of the 2026 College Football season. This role invites students to engage their peers and promote events while functioning as a part of the Athletes First family.

Responsibilities include planning and executing events to maximize interaction, promoting events, and providing creative campus-specific insights. Ideal candidates should be actively enrolled at a university, possess excellent communication skills, and be immersed in student life.

Qualifications

• Knowledge of collegiate landscape including local activities and hot-spots.
• Ability to maintain professional demeanor with talent and executives.
• Experience working in fast-paced environments.

Responsibilities

• Plan, organize, and execute on-campus events.
• Promote events to student organizations and clubs.
• Provide creative insights specific to your campus.

Skills

Strong knowledge of Athletes First’s programming

Excellent written and verbal communication skills

Strong proficiency with Microsoft Office Suite

Proficiency with Google Suite

Ability to work well on teams

Self-starter attitude

Education

Students studying marketing, communications, sports management, public relations, and journalism

Job description

ATHLETES FIRST TAILGATE TOUR COLLEGE AMBASSADOR

Job Description: The Athletes First Tailgate Tour College Ambassador raises brand awareness toward each campus's student body and fan base surrounding the 2026 College Football season. The Brand Ambassador Program will give students an opportunity to be an extension of the Athletes First family on their respective campuses while learning what it takes to work with Athletes First’s Sports Properties & Events team. Brand Ambassadors will report directly to the Vice President of Events and work hand-in-hand with our team being our “boots on the ground” on campus to drive excitement for our agency’s upcoming experiential and content activations at each school.

Responsibilities

• Plan, organize, and execute on-campus event to maximize student and fan interaction before and during each stop of the Athletes First Tailgate Tour
• Actively promote event on campus to student organizations, clubs, sports teams, fraternities and sororities—bonus points if you are currently an active member in any of the above
• Provide creative insight on planning that is specific to your campus
• Strong proficiency with Microsoft Office Suite and Google Suite

QUALIFICATIONS

• Strong knowledge of Athletes First’s programming, talent, and brand initiatives
• The ability to maintain a professional demeanor when interfacing with talent and executives
• The ability to work in a fast-paced and deadline-driven environment
• The ability to work well on teams and collaborative efforts
• A self-starter attitude and proactive nature
• Students studying marketing, communications, sports management, public relations, and journalism are preferred but not required
• Excellent written and verbal communication skills

Eligibility Requirements

• Must be actively enrolled at the University
• Must have a valid U.S. Driver’s License
• Must be at least 18 years of age
• Able to work flexible part-time hours, including some evenings and weekends
• Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots
• Connected with a diverse range of influential groups and individuals on campus
• Access to own housing and transportation to/from events